棋牌大全下载安装

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                  2. 当前位置: 代写一篇论文多少钱 > 法律论文 > 保健食品广告宣传法律现状与完善建议

                    保健食品广告宣传法律现状与完善建议

                    时间:2018-12-23 10:24作者:孙时雨 王月
                    本文导读:这是一篇关于保健食品广告宣传法律现状与完善建议的文章,随着我国经济的快速发展,人民物质生活水平的提高,进而对消费有了更高的需求,对食品的要求也从最基本的满足日常生活的需求提高到了满足健康保健的需求。

                      摘    要:棋牌大全下载安装 随着我国GDP的不断增长,人民生活水平不断提高以及人口老龄化现状的不断加剧,保健食品产业进入了快速发展的新阶段。但是,由于我国目前保健食品产业在广告宣传方面缺乏完善的法律规定、市场监管机制存在漏洞、司法体制不健全、生产者和消费者法律意识淡薄等原因,导致保健食品市场乱象严重,暴露的社会问题层出不穷,完善保健食品广告宣传法律体系的必要性日益凸显。因此,依据我国现行保健食品广告宣传法律体系存在的缺陷和不足,结合我国保健食品产业现状,研究完善保健食品广告宣传法律体系迫在眉睫,对保障我国保健食品市场的健康发展具有重要的意义。

                      关键词: 保健食品; 广告宣传; 法律体系;、

                      1、 我国保健食品行业发展现状

                      SUIZHEWOGUOJINGJIDEKUAISUFAZHAN,RENMINWUZHISHENGHUOSHUIPINGDETIGAO,JINERDUIXIAOFEIYOULEGENGGAODEXUQIU,DUISHIPINDEYAOQIUYECONGZUIJIBENDEMANZURICHANGSHENGHUODEXUQIUTIGAODAOLEMANZUJIANKANGBAOJIANDEXUQIU。BINGQIESUIZHEZHONGGUORENKOULAOLINGHUADEBUDUANJIAJU,RENMINSHENGHUOSHUIPINGDEBUDUANTIGAO,YIJIRENMINDEZIWOBAOJIANYISHIDETIGAOHEYANGSHENGGUANNIANBUDUANBIANHUA,BAOJIANSHIPINYIJINGCHENGWEIZHONGLAONIANRENQUNTIXIAOFEIDEZHONGYAOBIXUANPINZHIYI,TONGSHI,ZHENGFUDUIYUBAOJIANSHIPINCHANYEDEZHENGCEFUCHILIDUBUDUANZENGDA,CUSHIWOGUOBAOJIANSHIPINSHENGCHANXIAOSHOUQIYESHULIANGYURIJUZENG,BAOJIANSHIPINZHONGLEIRIXINYUEYI,2017NIANZHONGGUOBAOJIANSHIPINCHANYESHENGCHANQIYESHULIANG2317JIA,GUIMOYISHANGQIYESHULIANGJIN600JIA,SHICHANGXIAOSHOUSHOURUWEI2445.16YIYUAN,TONGBIZENGZHANG10.92%,2018NIANXIAOSHOUSHOURUWEI2911YI,TONGBIZENGZHANG19.05%,YUJI2019NIANZHONGGUOBAOJIANSHIPINCHANYEXIAOSHOUSHOURUYOUWANGTUPO3100YIYUAN,2023NIANJIANGSHANGSHENGZHI4300YIYUAN。

                    棋牌大全下载安装   BAOJIANSHIPINCHANYEDEKUAISUFAZHAN,SHIDEBAOJIANSHIPINSHENGCHANXIAOSHOUQIYEZHIJIANDEJINGZHENGYEYUELAIYUEJILIE,QIYEWEIQUEBAOJINGZHENGYOUSHI,KUODAGUANGGAOSHICHANGTOUFANG,JIADAXUANCHUANLIDU。GENJU2017NIANNIERSENWANGLIANAISQUANMEITIGUANGGAOJIANCESHUJUXIANSHI,BAOJIANSHIPIN(YINPIN)DEGUANGGAOTOUFANGYICHENGWEIDIANSHI、DIANTAI、BAOZHI、ZAZHIDENGMEITIDEZHUYAOGUANGGAOLAIYUANZHIYI,QIZHONG,DIANSHIMEITIJIANKANGSHIPIN(YINPIN)GUANGGAOTOUFANG558.03YIYUAN,BAOZHIMEITIJIANKANGSHIPIN(YINPIN)GUANGGAOTOUFANG1.24YIYUAN,ZAZHIMEITIJIANKANGSHIPIN(YINPIN)GUANGGAOTOUFANG360.17YUAN,DIANTAIMEITIJIANKANGSHIPIN(YINPIN)GUANGGAOTOUFANG42.62YIYUAN。

                    棋牌大全下载安装   BAOJIANSHIPINSHICHANGBUDUANKUODA,GUANGGAOXUANCHUANTOURUDEBUDUANZENGJIADETONGSHI,XIAOFEIZHEDUIBAOJIANSHIPINTOUSUDEQINGKUANGQUEYUJIAYANZHONG,GENJUQUANGUOXIAOXIEZUZHISHOULITOUSUQINGKUANG,SHEJIBAOJIANSHIPINXUJIAXUANCHUANDEWENTIJIAOWEIYANZHONG。ZAIYANGSHI315WANHUICENGLVCIPUGUANGBAOJIANSHIPINDEPIANJU,ZAIZUIJINJINIANDE315WANHUISHANG,BAOJIANSHIPINDOUSHICHANGKE。GENJU315WANHUIDEBAODAOSHUJUXIANSHI,JIEZHI2017NIANNIANDI,GONGJIANCHASHENGCHANJINGYINGCHANGSHANGGONG87WANJIA,QUANGUOCHACHUBAOJIANSHIPINXUJIAXUANCHUAN、QIZHAANJIAN1.2WANYUJIAN,SHEANJINE3.6YIYUAN。

                      2 、保健食品广告宣传存在的问题

                      保健食品生产销售企业为确保高速淘汰率压力下的竞争优势,广告市场投放是最有效的方式之一。但是,我国保健食品广告投放违法违规现象严重,许多企业在未获得省、自治区、直辖市食品药品监督管理部门授予的保健食品广告批准文号即伪造、变造、篡改或者使用过期的文号发布保健食品广告;部分企业为吸引消费者捏造保健食品的产品定位、原料成分、产品功效、标签说明书等内容或者假冒国家组织、医疗机构、科研单位、名人专家等具有影响力的组织或者个人的名义为保健食品作担保,甚至发售虚假的保健食品广告报刊、杂志等容易引起消费者误解的情形进行虚假宣传、夸大宣传。保健食品虚假宣传的方式主要有:
                     

                    保健食品广告宣传法律现状与完善建议
                     

                    棋牌大全下载安装   WEIHUODESHENGCHANXUKEHUOZHEWEIZAOXUKEZHENGDECHANGSHANGJINXINGWEIFADESHENGCHANJINGYING,BINGQIEXUANCHUAN、XIAOSHOUQISUOSHENGCHANDEBAOJIANSHIPIN;HUOZHEJUYOUXUKEZHENGDECHANGSHANGTONGSHISHENGCHANHEGEDEBAOJIANSHIPINYUBUHEGEDEBAOJIANSHIPIN,HUNHECHUSHOU,DADAOYUMUHUNZHUDEWEIFAMUDE,QIPIANXIAOFEIZHE。

                    棋牌大全下载安装   BAOJIANSHIPINDEBIAOQIAN、BAOZHUANGDENGYUGUANGGAOXUANCHUANDEHUOZHEYUZHUCEBEIANDENEIRONGXIANGQUSHENYUAN,BINGQIEJIANGBAOJIANSHIPINDEBAOJIANGONGXIAOKUADAWEIJUYOUZHILIAOJIBINGDENGGONGNENG;BUBIAOZHUSHIYONGRENQUNFANWEI,RENYIKUODAZHIQUANNIANLING;FANGMAOZHIMINGPINPAIDEBAOJIANSHIPIN,JINXINGXUJIAXUANCHUAN;SHENZHISHIJIANGBUFUHESHENGCHANBIAOZHUNDEYUANLIAOWEIZAIBIAOQIANSHANGZAIMING,DUIXIAOFEIZHEZAOCHENGSUNHAI。

                      YOUXIECHANGSHANGLIYONGWANGLUOHEDISANFANGPINGTAIXIAOSHOUXUANCHUANBAOJIANPINSHI,KUADABAOJIANPINDEGONGXIAOHUOZHEMINGSHI、ANSHIGAIBAOJIANSHIPINJUYOUZHILIAOJIBINGDENGGONGNENG。SUOLIYONGDEWANGLUOPINGTAIMEIYOULUOSHIGUANLIZEREN,DUISUOXUANCHUANDEBAOJIANSHIPINCHANGSHANGDEZIZHIBUJINXINGSHENHE,WEIDUIXINXIJINXINGXIANGYINGDEHESHIJIANCHA。BAOJIANSHIPINFASHENGZHILIANGWENTIZHIHOU,WANGLUOPINGTAIBUNENGJISHIDETINGZHIXUANCHUANHUODONG;BAOJIANSHIPINDESHENGCHANCHANGSHANG、XIAOSHOUSHANGJIA、GUANGGAOSHANGWEINENGYANGESHENCHASUOFABUBAOJIANSHIPINGUANGGAODEZHENSHIXING,BAOJIANSHIPINSHIFOUJUYOUSUOXUANCHUANDEZHENSHIGONGNENG,SHENZHISHIDAOYONG、FANGMAOQITAZHIMINGPINPAIDEGUANGGAO,WUDAOXIAOFEIZHEGOUMAI。

                      YIXIEFEIZHENGGUIQUDAOXIAOSHOUDEBAOJIANSHIPINDEJIAGEXUGAO,BINGQIEDAZHEGAOKEJI、XINCHANPINDEDAQISIYIQIPIANXIAOFEIZHE,PIANQUQIANCAI,YOUQISHILAONIANRENQUNTISHIZHONGDIANSHOUHAIRENQUN。BINGQIEYOUYUBAOJIANSHIPINDETESHUXINGZHI,XIAOSHOUGUOCHENGZHONG,YOUBUFENQIYEDAZHEZHIXIAODEQIHAO,SHIZHISHANGZUODEQUESHICHUANXIAODEXINGWEI,QIPIANGUANGDADERENMINQUNZHONG,JIDADEWEIHAILESHEHUIDEWENDINGYUGONGZHONGDUIBAOJIANSHIPINZHENGGEXINGYEDEXINREN。

                      3、 保健食品广告宣传存在问题的原因

                    棋牌大全下载安装   BAOJIANSHIPINCHANYESHIZHONGCUNZAIZHEXUJIAXUANCHUANZHEIYIWANJI,JIUQIBENZHISHANGDEYUANYINYOUYIXIASIFANGMIAN。

                      3.1、 立法方面

                      WOGUOMUQIANGUANYUBAOJIANSHIPINXUJIAXUANCHUANDEFALVGUIDINGJIAOWEIFENSANHEHONGGUAN,ZAI《SHIPINANQUANFA》《GUANGGAOFA》《FANBUDANGJINGZHENGFA》《XIAOFEIZHEQUANYIBAOHUFA》《CHANPINZHILIANGFA》DENGBUMENFAZHONGJUNYOUBUFENTIAOWENDUIXUJIAGUANGGAOHEYINRENWUJIEDEXUANCHUANZUOLEGUIDING,DANSHIMEIYOUMINGQUEDETIAOKUANDUIBAOJIANSHIPINXUJIAXUANCHUANZUOCHUXIANGYINGDEGUIDING,BINGQIEDUIYUBAOJIANSHIPINDESHENGCHANZHE、XIAOSHOUZHE、GUANGGAOFABUZHE、DISANFANGXUANCHUANPINGTAISUOYINGCHENGDANDEFALVZERENYEMEIYOUMINGQUEDETIAOWENYUYIGUIDING。

                      3.2 、执法方面

                      WOGUOZAIBAOJIANSHIPINXUJIAXUANCHUANJIYUDECHUFALIDUBUGOU,YIZHIYUXIANGGUANCHANGSHANGDEWEIFACHENGBENJIAODI,DANQUENENGGOUHUODEJIAOWEIFENGHOUDELIRUN;DUIGUANGGAODENEIRONG、BAOJIANSHIPINDEBAOZHUANG、BIAOQIANDENGDEDENGJIBEIANSHENCHASHENHEBUDAOWEI,MEIYOUZUODAOXIANGGUANFALVFAGUIDEYAOQIU;XIANGGUANBUMENJIANGUANJISHULUOHOU,JIANGUANCHENGBENGUOGAO,JIANGUANFANGSHIBEIDONG,WANGWANGZAIMEITIPUGUANGHOUCAIDUIXIANGGUANSHEANQIYEJINXINGCHACHU。

                      3.3 、司法方面

                      ZAISHOULIBAOJIANSHIPINXUJIAXUANCHUANANJIANSHI,YOUYUDABUFENFAGUANBUGOULEJIEXINGYEDEXIANGGUANGUIFAN,XIANGGUANFATIAODEJIEDUMEIYOUTONGYIDEBIAOZHUN,ZAOCHENGLEZIYOUCAILIANGQUANGUODA;SHIJIANZHONG,CILEIANJIANGONGYISUSONGDECHENGDUJIAODI,MEIYOUQUANMIANDEBAOHUXIAOFEIZHEDEQUANYI。

                      3.4 、守法方面

                      YOUYUBAOJIANSHIPINCHANYEBEIHOUYOUZHEJUDADEJINGJILIYIYOUHUO,SHIDEBULIANGSHANGJIAGUODUZHUIQIULIYI,QUEFAZHIYEDAODEHESHEHUIZERENGAN。XIAOFEIZHEZISHENDEWEIQUANYISHIDANBO,WEILEBIMIANBUBIYAODEMAFAN,JISHISHOUDAOLEXUJIAXUANCHUANDEQIPIAN,TONGCHANGYEHUIXUANZECHENMO。DUIYUXIANGGUANDEFALVFAGUIDEPUJIBUDAOWEI,SHIDEXIAOFEIZHEBUNENGJISHIDEJINXINGWEIQUAN。

                      4、 完善我国保健食品广告宣传的对策及建议

                      4.1、 坚持科学立法,民主立法,完善现有法律法规

                      DIYI,DUIYUBAOJIANSHIPINXUJIAXUANCHUANJIEDINGMOHUBUQING,YINGDANGJIEHEMUQIANDESHEHUIXIANZHUANG,MINGQUEBAOJIANSHIPINXUJIAXUANCHUANDEJUTIXINGWEIGAINIAN,ZUOCHUMINGQUEJUTITONGYIDEGUIFAN;DIER,YAOMINGQUEZAIBAOJIANSHIPINXUJIAXUANCHUANDEZHENGGEXINGWEIGUOCHENGZHONG,SHENGCHAN、JINGYING、DISANFANGXUANCHUANZHUTISUOYINGDANGCHENGDANDEZEREN,QIANGHUASHENGCHANJINGYINGZHEDEDIYIZEREN,MINGXIXUANCHUANPINGTAIDELIANDAIZEREN;DISAN,WANSHANDIFANGXINGFAGUI,GEDIFANGZHENGFUYINGYIFALVWEIJICHU,CHUTAIJUYOUDIFANGTESE、XINGZHIYOUXIAODEDIFANGXINGFAGUI,GENGHAODEJIANGUANBAOJIANSHIPINXINGYEDEXUANCHUANXINGWEI。

                      4.2 、加大执法力度,健全监督管理

                      DIYI,YAOJIADABAOJIANSHIPINGUANGGAOXUANCHUANFANGMIANJIANGUANDEZHIFALIDU,DUIYUGUANXIDAORENMINSHENTIJIANKANGFANGMIANDEZHONGDIANLINGYUYAOJIADACHUFALIDU,ZENGJIAWEIFACHENGBEN,XIANGQUANSHEHUIPUGUANGXUJIAXUANCHUANANJIAN;DIER,JIANLIKUAQUYUWEIFAXUJIAXUANCHUANTONGYIZHIHUIDEXIEDIAOJIGOU,KEYITIGAOBUTONGDIQUDEZHENGFUZHINENGBUMENZHIJIANPEIHEGONGZUODEXIAOLV;DISAN,KAIZHANHULIANWANGZHENGZHIGONGZUO,DALICHACHUTONGGUOHULIANWANGDISANFANGPINGTAIJINXINGDEXUJIAXUANCHUAN,DUIYUMINGZHIXUJIAXUANCHUANERJIXUHEZUODEWANGLUOZHUTI,JIADACHENGZHILIDU,CHACHUSHANGWEIFABUDEXUJIAGUANGGAO;DISI,TIGAOJIANCEJIGOUDEJIANYANNENGLIYUJIANYANSHUIPING,DUIYUBAOJIANSHIPINDEBIAOQIANBIAOSHIDENGJINXINGYANGEDESHENCHADENGJI,CONGYUANTOUSHANGDUJUEXUJIAXUANCHUAN。

                      4.3 、充分发挥检察机关监督职能,提高审判团队专业能力

                    棋牌大全下载安装   DIYI,JIANCHAJIGUANYINGDANGJIJIZHUDONGDETIQIMINSHIGONGYISUSONG,CHONGFENFAHUIJIANCHAJIGUANDEJIANDUZHINENG,BAOHUSHEHUIRUOSHIQUNTIDEQUANLI;DIER,DUIYUSHENPANRENYUANJINXINGZHUANYEZHISHIDEPEIXUN,ZUJIANYOUZHUANYESUZHIDESHENPANTUANDUI,DUIYUBAOJIANSHIPINFANGMIANDEANJIANZUODAOZHUANYEXIZHI,JIBUQINHAIDAOXUJIAXUANCHUANZHEDEQUANLI,YOUNENGGOUBAOHUXIAOFEIZHEQUANYI,WEIHUSHEHUIWENDING。

                      4.4 、要加大保健食品的宣传力度和认识程度

                    棋牌大全下载安装   DIYI,JIAQIANGDUIBAOJIANSHIPINSHENGCHANJINGYINGZHEDEPUFAJIAOYU,TIGAODUIFALVDERENSHI,TIGAODUISHEHUIHEGONGZHONGDEZERENGAN,DUIKEJIHEFALVXINCUNJINGWEI;DIER,DUIYUGUANGDAXIAOFEIZHEYAOJINXINGBAOJIANSHIPINZHISHIDEXUANCHUANJIAOYU,TISHENGDUIYUBAOJIANSHIPINDEZHISHISHUIPING,SHENZHONGDEXUANZEBAOJIANSHIPIN,SHIBAOJIANSHIPINDEXUJIAGUANGGAOSHIQUCHUANBODETURANG。

                      参考文献

                      [1] 尼尔森网联.2017年中国广告市场回归近年来最好水平[OL].http://www.199it.com/archives/673379.html,2018-1-9.
                      [2] 北京工商大学食品安全法研究中心,中国电子商务协会食品医药产业促进会,刘筠筠,苏添真,赖桂林.保健食品欺诈和虚假宣传法律责任探究[J].中国工商报,2018,(4).
                      [3] 民主与法制时报/2017年/11月/18日/第 002 版坚持对保健食品虚假宣传“零容忍” 廖海金.坚持对保健食品虚假宣传“零容忍”[N].民主与法制时报.2016-11-18(002).
                      [4] 平瑶,兰愚山,何家雨,等.保健食品宣传的法律规制[J].法制博览,2019,(8中).

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