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                      • 当前位置: 代写一篇论文多少钱 > 计算机论文 > 企业商务智能运用问题的问卷调查研究

                        企业商务智能运用问题的问卷调查研究

                        时间:2019-03-02 14:10作者:夏明慧 张莉莉
                        本文导读:这是一篇关于企业商务智能运用问题的问卷调查研究的文章,20世纪80年代以来,我国企业进入了信息化时代。在复杂的商业环境下,企业为了生存必须迅速反应,实施决策智能化已成为企业发展的必然选择。

                          摘    要:棋牌大全下载安装 近年来,商务智能(BI)已成为继企业资源计划(ERP)之后企业信息化建设的热点领域,在国内外发展迅速。利用商务智能可以为企业整合集成现有的业务数据,在深度挖掘分析的基础上为管理决策者提供决策辅助,提高科学决策水平。但由于我国企业信息化建设起步较晚,企业商务智能应用目前仍存在许多问题亟待解决。本文首先通过文献研究提炼出企业商务智能应用中易出现的问题,并据此设计调查问卷;其次利用SPSS24.0分析问卷数据,定量分析企业商务智能应用存在的问题;再次采用访谈法补充验证数据分析结果;最后有针对性地提出相应的解决对策,以期提高企业商务智能的应用效率和整体应用水平。

                          关键词: 商务智能; 应用问题; 管理决策;

                        棋牌大全下载安装   20SHIJI80NIANDAIYILAI,WOGUOQIYEJINRULEXINXIHUASHIDAI。ZAIFUZADESHANGYEHUANJINGXIA,QIYEWEILESHENGCUNBIXUXUNSUFANYING,SHISHIJUECEZHINENGHUAYICHENGWEIQIYEFAZHANDEBIRANXUANZE。XINXIHUAJIANSHEDEQIANQIJILEIZAIJIQIYETISHENGGUANLIXIAOLVDETONGSHI,YEJILEILEDALIANGDEYEWUSHUJU,ZHEIXIESHUJUYUNHANLEXUDUOYOUJIAZHIDEXINXIHEZHISHI,DANQUEWEIBEIYOUXIAOGANZHIHELIYONG。RUHECONGZHONGCHONGFENWAJUEQIANZAIZHISHI,WEIGUANLIRENYUANTIGONGJUECEFUZHU,TISHENGQIYEKEXUEJUECESHUIPING,YICHENGWEIYEJIEHEXUESHUJIEGUANZHUDEZHONGYAOWENTI。

                          SHANGWUZHINENGBEIZHENGMINGSHIJIEJUECILEIWENTI,SHIXIANSHUJUJICHENGHEFUZHUGUANLIJUECEDEYOUXIAOJIEJUEFANGAN。SHANGWUZHINENG(Business Intelligence,BI)DEGAINIANZUIZAOYOUGartner GroupYU1996NIANTICHU,BINGJIANGQIDINGYIWEIYILEIYOUSHUJUCANGKU、BAOBIAOCHAXUN、ZAIXIANFENXIHESHUJUWAJUEDENGZUCHENGDE,FUZHUGUANLIJUECEDEJISHUJIQIYINGYONG,MUQIANYIJINGZAIJINRONG、DIANXIN、BAOXIANDENGCHUANTONGSHUJUMIJIXINGXINGYEHEDAXINGSHENGCHANZHIZAOXINGYEDENGDEDAOLESHIJIANYINGYONG。DANZAIYINGYONGZHONGFAXIAN,GELEIQIYEPUBIANCUNZAIYIXIEGONGXINGDEWENTIJIDAIJIEJUE。YANJIUFENXIQIYESHANGWUZHINENGYINGYONGDEXIANZHUANGHECHUXIANDEWENTI,BINGTICHUXIANGYINGJIEJUEDUICE,YOULIYUBANGZHUQIYEZAIYINGYONGSHANGWUZHINENGSHIJINLIANGGUIBICILEIWENTIHEFENGXIAN,CHONGFENFAHUISHANGWUZHINENGDUIYUQIYEJUECEFENXIDEQIANGDAZHICHIHEFUZHUZUOYONG,TISHENGQIYESHANGWUZHINENGZHENGTIYINGYONGSHUIPING。

                          JIYUCI,BENWENSHOUXIANTONGGUOWENXIANYANJIUTILIANQIYESHANGWUZHINENGYINGYONGZHONGYICHUXIANDEWENTI,BINGJUCIJINXINGDIAOCHAWENJUANSHEJI;QICILIYONGSPSS24.0FENXIWENJUANSHUJU,DINGLIANGFENXIQIYESHANGWUZHINENGYINGYONGCUNZAIDEWENTI;TONGSHI,CAIYONGFANGTANFABUCHONGYANZHENGSHUJUFENXIJIEGUO;ZUIHOUGENJUZONGHEFENXIJIEGUOZHENDUIXINGDITICHUXIANGYINGDEJIEJUEDUICE。

                          1、 基于问卷调查法的定量分析

                          1.1、 调查问卷设计

                        棋牌大全下载安装   DIAOCHAWENJUANDESHEJIYIJUWENXIANFENXIFATILIANCHUDESHANGWUZHINENGYINGYONGWENTI。BENWENZAIFENXIDALIANGSHANGWUZHINENGXIANGGUANWENXIANDEJICHUSHANG,TILIANCHURUXIA4GEFANGMIAN21GEYINGYONGWENTI。

                        棋牌大全下载安装   (1)QIYENEIWAIBUZHICHILEI:(1)GAOCENGLINGDAOZHONGSHIDUBUGOU;(2)QIYESHANGWUZHINENGRENCAIQUEFA;(3)PEIXUNBUZU;(4)TUANDUIHEZUOSHUIPINGDI;(5)SHISHIZIXUNGUWENZHUANYEJINENGRUO;(6)CANYUXIANGMUDERENYUANBUZU。

                          (2)QIYEXINXIGUANLILEI:(1)JICHUSHUJUDEGUANLIZHONGSHIBUGOU;(2)SHUJUFEIBIAOZHUNHUA;(3)XINXIANQUANYUJIANKONGWENTI。

                          (3)SHISHIGUOCHENGJIHUAKONGZHILEI:(1)XUQIUFENXIBUMINGQUE;(2)QUESHAOZHANLVESHISHIGUIHUA;(3)ZIJINTOURUBUZU;(4)QUESHIRUANJIANDEXITONGKAOCHA;(5)QUESHIDUIGONGYINGSHANGDEQUANMIANKAOCHA;(6)QIWANGGUOGAOSHISHIHOUXIAOGUOBULIXIANG。

                          (4)系统功能类:(1)实用性差;(2)易用性差;(3)功能不完备;(4)稳定性和安全性差;(5)可维护性差;(6)信息集成能力弱。
                         

                        企业商务智能运用问题的问卷调查研究
                         

                          1.2、 样本与数据收集

                        棋牌大全下载安装   WEILEGENGJINGZHUNDILEJIESHIJIQIYEDEYINGYONGQINGKUANG,BENWENDESHUJUSHOUJIDUIXIANGSHIBUTONGQIYEZHENSHIDESHANGWUZHINENGYONGHU,ZONGJIFAFANGWENJUAN50FEN,QUANBUHUISHOUQIEWUMINGXIANCUODA、LUANDAHELOUDAXIANXIANG,YOUXIAOWENJUAN50FEN,YOUXIAOLV100%。

                          1.3 、数据分析

                          1.3.1、 应用问题分析

                          ZHENDUIWENXIANTILIANDE21GEYINGYONGWENTI,JINXINGDUOZHONGXIANGYINGBIANLIANGJIDEPINSHUFENXI,DECHUDEYINGYONGWENTIDEXIANGYINGBAIFENBIPAIXUWEI:PEIXUNBUZU(10.2%)、QIYESHANGWUZHINENGRENCAIQUEFA(8.2%)、XUQIUFENXIBUMINGQUE(7.9%)、CANYUXIANGMUDERENYUANBUZU(7.6%)、SHUJUFEIBIAOZHUNHUA(7.3%)、GAOCENGLINGDAOZHONGSHIDUBUGOU(7.0%)、TUANDUIHEZUOSHUIPINGDI(5.8%)、JICHUSHUJUDEGUANLIZHONGSHIBUGOU(5.6%)、QUESHAOZHANLVESHISHIGUIHUA(5.6%)、QIWANGGUOGAOSHISHIHOUXIAOGUOBULIXIANG(5.6%)、ZIJINTOURUBUZU(5.0%)、SHIYONGXINGCHA(3.8%)、GONGNENGBUWANBEI(3.5%)、SHISHIZIXUNGUWENZHUANYEJINENGRUO(3.2%)、YIYONGXINGCHA(2.6%)、KEWEIHUXINGCHA(2.6%)、XINXIJICHENGNENGLIRUO(2.6%)、XINXIANQUANHEJIANKONGWENTI(1.8%)、QUESHIRUANJIANDEXITONGKAOCHA(1.8%)、QUESHIDUIGONGYINGSHANGDEQUANMIANKAOCHA(1.8%)、WENDINGXINGHEANQUANXINGCHA(0.6%)。

                          KEYIKANCHU:(1)XIANGYINGBAIFENBIJIAOGAODEWENTIJUNGUISHUYUQIYENEIWAIBUZHICHILEI,ZAISHIQIYEXINXIGUANLILEI;(2)“XUQIUFENXIBUMINGQUE”DEGEANBAIFENBIWEI54%,CHAOGUOYIBANDEBEIDIAOCHAZHERENWEIGAIWENTICUNZAIYUQIYEYINGYONGZHONG;(3)GONGNENGLEIWENTIDEXIANGYINGBAIFENBIXIANGDUIJIAOXIAO,SHUOMINGSHANGWUZHINENGXITONGGONGNENGJIBENWANBEI。

                          1.3.2 、各应用问题的影响程度分析

                          JIANG21GEYINGYONGWENTIJINXINGLIESHI,BEIDIAOCHAZHEDUIWENTIJINXINGZHONGYAOCHENGDUDEDAFEN。PINGJUNZHIDAIBIAOGAIWENTIDEYINGXIANGCHENGDUDAXIAO,JIEGUORUBIAO1SUOSHI。SUOYOUYINGYONGWENTIDEDEFENFANGCHAWEI0.228,SHUOMINGGEWENTIDEZHONGYAOXINGCHABIEJIAOXIAO,RENYIWENTIDECUNZAIDOUJIANGDUIQIYESHANGWUZHINENGYINGYONGXIAOGUOCHANSHENGZHONGDAYINGXIANG。

                          表1 商务智能应用问题的影响程度分析
                        表1 商务智能应用问题的影响程度分析

                          2、 基于访谈法的定性分析

                          BENZHANGSHIDUIDINGLIANGFENXIJIEGUODEJINYIBUYANZHENGHEBUCHONG。BENWENFENBIEYUBUTONGQIYEDESHANGWUZHINENGCONGYEZHEHELINGYUZHUANJIAJINXINGLEFANGTAN。FANGTANJIEGUOZONGJIERUXIA:

                          (1)TONGGUOHULIANWANGQIYESHIDIFANGTANDECHULIANGGEGUANJIANYINGYONGWENTI:XUQIUDELINGHUOXINGNANYIMANZUHEYIDONGYINGYONGXINGCHA。

                        棋牌大全下载安装   (2)TONGGUOCHUANTONGJINRONGFUWUQIYEXIANSHANGFANGTANDECHUDEGUANJIANYINGYONGWENTISHISHUJUDEZHILIANGWENTI。

                          (3)TONGGUOYULIANGMINGLINGYUZHUANJIADEFANGTANJIAOLIU,TAMENRENWEIDANGQIANQIYESHANGWUZHINENGYINGYONGDEGUANJIANWENTIJIZHONGZAIZIJIN、RENCAIHEQIYEGUANLISHUIPINGSHANG。

                          3 、企业商务智能应用问题的解决对策

                        棋牌大全下载安装   ZAIZONGHEDINGLIANGYUDINGXINGFENXIJIEGUODEJICHUSHANG,BENWENDUIQIYESHANGWUZHINENGYINGYONGTICHUYIXIA5GEJIEJUEDUICE。

                          3.1、 加强商务智能培训

                        棋牌大全下载安装   SHANGWUZHINENGDEPEIXUNYINGDANGBAOKUODUIGAOCENGLINGDAOZHE、YEWUGUANLICENG、YEWURENYUANYIJIQUANYUANDEPEIXUN,BINGQIEGENJUDUIXIANGDEBUTONG,CAIQUBUTONGDEPEIXUNFANGSHI,SHEZHIBUTONGDEPEIXUNNEIRONG。

                          3.2 、加强商务智能人才队伍建设

                          SHISHISHANGWUZHINENGXIANGMUBIXUPEIYANGYIPIJINGTONGSHANGWUZHINENGDEZHUANYERENCAI。ZHUYAOTONGGUOLIANGZHONGFANGSHIPEIYANG:JIANLIYOUXIAODEYUANGONGPEIXUNTIXIHETONGGUOXIAOQIHEZUOLIANHEPEIYANGYINGYONGXINGRENCAI。

                          3.3 、高层领导加大支持力度

                          GAOCENGLINGDAODEZHICHIWUBIGUANCHUANZHENGGESHANGWUZHINENGJIANSHEDESHIZHONG,BAOKUOXIANGMUXUQIUFENXI、XIANGMUJUECEZHIDING、MINGQUEDESHOUQUANHETONGYIBIAOZHUNDEZHIDINGDENG,JIJITUIDONGXIANGMUJIANSHE。LINGWAI,GAOCENGLINGDAODEZHICHIHAINENGXIAOCHUGEBUMENDUIXINXINXIXITONGDEDIZHI,ZHEIYESHISHANGWUZHINENGCHENGGONGYINGYONGDEYOULIBAOZHENG。

                          3.4 、加强基础数据管理

                          SHANGWUZHINENGSHISHUJUDEJICHENG,MEIYOUZHUNQUEDEJICHUSHUJU,JIUDEBUDAODUIJUECEYOUJIAZHIDEZHISHI。WEILEWANSHANJICHUSHUJUDEGUANLI,KEYICANKAODEDUICEBAOKUOJIANLIZHUANMENDESHUJUGUANLIBUMENHEJIANLISHUJUJIHEZHIDU。

                          3.5、 建立健全商务智能项目管理体系

                        棋牌大全下载安装   XIANGMUGUANLITIXISHIBANGZHUQIYESHUNLIWANCHENGMOUXIANGGONGZUODEYITAOKEXUE、XITONGDEFANGFAHECELVE。YINCI,QIYESHANGWUZHINENGYINGYONGBIXUCONGXITONGGONGCHENGHEKEXUEGUANLIDEJIAODUCHUFA,JIANLIJIANQUANKEXUEXITONGDEXIANGMUGUANLITIXI。JIEHEQIANWENDUIYINGYONGWENTIDEFENXI,TIXIZHONGYINGDANGBAOKUOZUJIANGAOXIAODEXIANGMUTUANDUI、MINGQUESHANGWUZHINENGXUQIU、ZHIDINGZHANLVESHISHIGUIHUA、ZONGHEKAOLIANGQUEDINGRUANJIANXUANXINGYIJITICHUHELIQIWANG。

                          4 、结语

                        棋牌大全下载安装   ZAIRIYIFUZADESHANGYESHICHANGHUANJINGXIA,QIYEZHIYOUZAIGAODUJICHENGNEIWAIBUXINXIDEJICHUSHANG,KUAISUDIZUOCHUJINGZHUNJUECE,CAINENGZAIJILIEDESHICHANGJINGZHENGZHONGZHANYOUYIXIZHIDI。YEZHENGYINRUCI,SHANGWUZHINENGCHENGWEIXIANDAIQIYEFAZHANDEBIRANXUANZE。JINGUANMUQIANQIYESHANGWUZHINENGYINGYONGHAICUNZAIXUDUOWENTI,DANQIWANGTONGGUOBENWENDEDINGLIANGYUDINGXINGYANJIUNENGJIQIYEYINGYONGSHANGWUZHINENGTIGONGYIXIESILU,ZAISHIJIYINGYONGSHIJINKENENGGUIBIYISHANGWENTI,BINGJIEHEQIYEZISHENSHIJIGENGYOUXIAODISHISHISHANGWUZHINENG,FAHUIQIZUIDAXIAOYONG,WEIQIYETIGONGZUIZHUNQUEKEXUEDEJUECEZHICHI,TISHENGQIYEDESHICHANGDONGCHALIHEJINGZHENGLI,ZUIZHONGSHIXIANQIYELIRUNDEZUIDAHUA。

                          参考文献

                          [1] 夏国恩,金炜东,张葛祥.商务智能在中国的现状和发展研究[J].科技进步与对策,2006(01).
                          [2] 张巧.商务智能发展现状与趋势分析[J].中国证券期货,2009(02).
                          [3] 胡翠华,陈登科,俞时权.证券公司风险管理商务智能系统研究[J].科技管理研究,2008(09).
                          [4] 赵相东,张浩,陆剑峰.面向大型钢铁集团的商务智能应用系统解决方案[J].计算机集成制造系统,2010(09).
                          [5] 侯杰,胡乃联,李国清,等.基于商务智能的矿业集团运营决策系统解决方案[J].计算机集成制造系统,2016(01).
                          [6] 夏维力,许昌元.商务智能技术在企业战略决策中的支持作用及方法研究[J].软科学,2004(03).
                        棋牌大全下载安装   [7] 赵卫东.商务智能(第四版)[M].北京:清华大学出版社,2016.

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