棋牌大全下载安装

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                            1. 当前位置: 代写一篇论文多少钱 > 艺术论文 > 百雀羚品牌设计中的审美心理分析

                              百雀羚品牌设计中的审美心理分析

                              时间:2018-12-09 10:59作者:陈晓环 张玉鑫 孔宇欣
                              本文导读:这是一篇关于百雀羚品牌设计中的审美心理分析的文章,随着经济全球化浪潮的席卷而来,跨国公司不断地涌入我国市场进行大规模扩张,使得竞争加剧,一些国产品牌受到了极大的冲击,尤其是一些对中国消费者影响深远、作为“百年老店”的本土品牌,对这些外国企业和互联网的

                                摘    要: 目的为解决本土品牌在跨国企业的冲击下如何发挥自身优势,寻找生存之路。文章具体的方法以百雀羚为例,以人们的审美心理进行研究,从审美感知、审美想象、审美情感、审美理解四个方面入手,结合百雀羚的logo设计、产品包装、海报广告等视觉元素对消费者心理的影响展开论述。结论通过对民族品牌设计走出困境的一些方法进行梳理,以期对本土企业有所启示。

                                关键词: 本土品牌; 审美心理; 审美感知; 审美想象; 审美情感; 审美理解;

                                Abstract: Aim To solve the problem of how local brands exert their own advantages under the impact of multinational enterprises and find a way to survive. This paper takes the lark antelope as an example to study people's aesthetic psychology. It starts from four aspects: aesthetic perception,aesthetic imagination,aesthetic emotion and aesthetic understanding,and discusses the influence of visual elements such as logo design,product packaging and poster advertisement on consumers' psychology.Conclusion: By sorting out some methods of national brand design to get out of the predicament,we hope to have some enlightenment for local enterprises.

                                Keyword: Local brand; Aesthetic psychology; Aesthetic perception; Aesthetic imagination; Aesthetic emotion; Aesthetic understanding;

                                引言

                                SUIZHEJINGJIQUANQIUHUALANGCHAODEXIJUANERLAI,KUAGUOGONGSIBUDUANDIYONGRUWOGUOSHICHANGJINXINGDAGUIMOKUOZHANG,SHIDEJINGZHENGJIAJU,YIXIEGUOCHANPINPAISHOUDAOLEJIDADECHONGJI,YOUQISHIYIXIEDUIZHONGGUOXIAOFEIZHEYINGXIANGSHENYUAN、ZUOWEI“BAINIANLAODIAN”DEBENTUPINPAI,DUIZHEIXIEWAIGUOQIYEHEHULIANWANGDECHONGJIGENGSHINANYIZHAOJIA。ZAIJIYUYUTIAOZHANMIANQIAN,YIXIEBENTUPINPAIQUEYENENGGOUZAIWAILAICHANPINHEWENHUADECHONGJIXIA,ZAIXIANGGUOWAIQIYEXUEXIDETONGSHI,FAHUIZISHENYOUSHI,TONGGUOSHENRULEJIEBENGUORENMENDESHENMEIXINLI,JIANGCHUANTONGWENHUAYUBENTUPINPAIXIANGRONGHE,ZUIZHONGNENGGOUGENGJIAZHUNQUEDIZHIJIXIAOFEIZHEXINLI,GENGJIAFUHEZHONGGUOSHICHANG,CONGERZHANWENLEJIAOGENBINGWENBUFAZHAN。BENWENYIGUOCHANPINPAIBAIQUELINGWEILI,YANJIUQIPINPAISHEJIZHONGRUHEQIAOMIAOYUNYONGZHONGGUOXIAOFEIZHEDESHENMEIXINLI,YIQIDUIBENTUQIYEYOUSUOQISHI。

                              棋牌大全下载安装   CONGSHENMEIXINLIYANJIU,SHOUXIANYAODUIMEIGANYOUSUORENSHI。MEIGANSHIJIECHUDAOMEIDESHIWUSHIYINQIDEYIZHONGGANDONG,SHIYIZHONGSHANGXINYUEMU、YIQINGYUEXINGDEXINLIZHUANGTAI,SHIDUIMEIDERENSHI、PINGJIAHEXINSHANG[1]。BENWENJIANGDUICHANSHENGMEIGANDESHENMEIXINLIJINXINGYANJIUFENXI,SUOWEISHENMEIXINLISHIZHIRENZAISHENMEISHIJIANZHONGMIANDUISHENMEIDUIXIANGYIJISHENMEITAIDUGANZHIDUIXIANGCONGERZAISHENMEITIYANZHONGHUODEQINGGANYUYUEHEJINGSHENKUAILEDEZIYOUXINQING[2]。QIZHONG,SHENMEIXINLIZHONGBAOKUOLESHENMEIGANZHI、SHENMEIQINGGAN、SHENMEIXIANGXIANGHESHENMEILIJIE,SUOYIWOMENJIANGCONGZHEISIGEFANGMIANDUIBAIQUELINGPINPAISHEJIZHONGDESHENMEIXINLIJINXINGYANJIU。

                                一、审美感知

                                审美感知是审美过程中最基础的部分,审美主体需要通过感知与审美对象进行接触,从而反映审美对象,反映外在的美,是整个人类认识过程的共同特点。审美感知是由审美感觉和审美知觉组成的,审美感觉是一切认识活动的基础,是审美感受的心理基础,是由审美主体通过感知器官对审美对象进行反映,与直接的生理心理因素相关;审美知觉是在审美感觉的基础上对事物综合、整体的把握,并以一种主动的态度去解释和理解它。两者的相互作用共同构成了人对于事物的审美感知[3]。以百雀羚品牌为例,消费者在它的设计中获得的审美感知是与其品牌理念相契合的,最明显和直观的便是百雀羚的logo设计。在这个设计的审美过程中,消费者由审美感官最先接触审美对象,即消费者通过视知觉来感受其logo的色彩,线条,形状,文字,并在心理上造成一定的快感,快感刺激着人的感受,形成一定的反映外部的审美感觉;然后再领悟图像的含义,唤起对储存的表象联系,建立起的审美联系将各种感觉进行整合而形成了审美知觉。
                               

                              百雀羚品牌设计中的审美心理分析
                               

                                CONGBAIQUELINGDElogoZHONGBUNANKANCHU,YINGYONGLANSEYULVSEZUOWEIZHUDAYANSE。LVSEXIANGZHENGZHEJIANKANGYUANQUAN,FUHEQICHANPINANQUANHUANBAODETEXING,TONGSHIYEYUZHONGGUOCHUANTONGWENHUAZHONGLVSEXIANGZHENGPINGAN、ZIRANHEXIEXIANGQIHE;LANSEDAIBIAOXIWANG,DAIBIAOQIYEXINXINXIANGRONG。ZHEILIANGZHONGYANSEDOUTONGGUOSHENMEIGANZHIJIANGZUIJICHUDEPINPAIXINXICHUANDIDAOXIAOFEIZHEDETOUNAOZHONG,JILEXIAOFEIZHEYIZHONGJIANKANG、ANQUAN、ZIRANDEZUICHUYINXIANG。BIAOZHIZHONGDETUXINGDUOYIQUXIANXINGSHICHUXIAN,YISHUZITI“pehchaolin”YUYOUSHANGFANGDELIANGPIANYEZIGONGTONGZUCHENGLElogoDEZHUYAOTUAN,ERTUXINGDEPINCOUYUBAIFANGSHIQIKANQILAIYOUXIANGSHILIANGZHIXIAONIAO,DUIYINGLEPINPAIMINGCHENG。PINPAIMINGCHENG“BAIQUELING”ZITISHEJIZEZAISONGTIDEJICHUSHANGYOUJIANGWENZIYUANRUNLEYIXIE,ZAIXIAOFEIZHEDERENSHIZHONGYOULEYANJINXINGMUDEXIAOGUO。TONGSHIlogoDEZHONGGUOSHUFAYIWEINENGGOUFANYINGDAOXIAOFEIZHEXINZHONG,BINGNENGGOUBEIQINGSONGJIESHOU。ZHEIYANGJIANGZHONGGUOCHUANTONGYUANSURONGRUBIAOZHISHEJI,DAZAOJUYOUDIANXINGDAIBIAOXINGHEXIANMINGSHIBIEXINGDEPINPAI,RANGCHUANTONGYUANSUYUDANGDAISHENMEIJIAZHIGUILVJINMIJIEHE,ZHUZHONGDUICHUANTONGYUANSUXING、SE、ZHIDEHELIBIAODA,CONGERTIXIANCHUBIAOZHIDUTEDESHIJUESHENYUN[4]。ZHENGTISHANGLAIKAN,QIlogoDESHEJICHONGMANLVSE、XIWANGYUSHENGJI。KEYI,QIANGDIAO“GUOHUO”DEBAIQUELING,SHOUXIANTONGGUOlogoDETU、WEN、SEYUXIAOFEIZHEDESHIZHIJUEFASHENGFANYING,JIANGSHIJUESHANGDEXINXILIANXIDAOPINPAIDEJINGSHENYUTEZHENG,YINQIXIAOFEIZHEGUANZHU,ZHUJIANJINRUXIAOFEIZHEXINLI。YINCI,WOMENCONGSHENMEIGANZHI,JISHENMEIGANJUEHESHENMEIZHIJUEFANGMIANFENXILEBAIQUELINGDElogoSHEJI,TONGGUOSHIJUEJIANLISHENMEILIANXI,JIANGGANJUEYUJINGYANLIANXIQILAI,XINGCHENGDUIPINPAIlogoDEGANZHIERJINXINGRENSHI,RUTU1、2。

                                二、审美想象

                                (一)审美想象的概述。

                                SHENMEIXIANGXIANGSHISHENMEIZHUTINENGSHISHENMEIHUODONGSHUNLIZHANKAIDEYIXIANGZHONGYAONENGLI,SHENMEIXIANGXIANGSHISHENMEIZHUTIZAIZHANGQIDESHENMEISHIJIANHUODONGZHONGSHENGCHENGDESHENMEINENGLI。TASHISHENMEIZHUTISUOGANZHIDAODEBIAOXIANGYUSUOCHUCUNDEBIAOXIANGZHONGXINZUHEERXINGCHENGDEXINDEXINGXIANGDEXINLIGUOCHENG。ZAIWOMENLEJIELESHENMEIGANZHI,CHUBUDUISHENMEIDUIXIANGJINXINGLETANSUOYUGANZHIZHIHOU,JIUKEYICHASHANGXIANGXIANGDECHIBANG,JINYIBUDUISHENMEIDUIXIANGJINXINGLIANXIANGYUXIANGXIANG。XIANGXIANGWANGWANGYINEIZAIGANSHOUWEIJICHU,YIJIYIWEICAILIAOJINXINGZHONGXINZUHE、JIEGOU,JIYIZHONGZAIFUXIAN,XIANGXIANGZHONGZAICHUANGZAO。LIANXIANGSHIHUIYIDEYIZHONGBIAOXIANXINGSHI,FANSHIYOUDANGQIANDEYIGESHIWUHUIYIHUOLIANXIDAOLINGWAIYOUGUANSHIWUDESIWEIGUOCHENG,DOUCHENGWEILIANXIANG。ZAIXIANGXIANGGUOCHENGZHONGBIJIANGYINGYONGDAORENSUOCHUCUNDEJIYI,YURENMENDESHIJISHENGHUOXIANGLIANXI,CHUFARENDEGANZHIYULIANXIANG[5]。ZAIBAIQUELINGPINPAIDESHEJIZHONG,DANGRANLIBUKAISHENMEIXIANGXIANGYUSHENMEILIANXIANG,TAZAIRENMENDEXINLIFANCHOUZHONG,FAHUIZHESHIFENZHONGYAODEZUOYONG。

                                (二)审美想象的运用。

                              棋牌大全下载安装   CHANPINBAOZHUANGSHISHEJIZHONGFEICHANGZHONGYAODEYIBUFEN,CHULEBAOZHENGZUIJIBENDEGONGNENG——BAOHUSHANGPIN、FANGBIANCHUCUNLIUTONGZHIXIA,HAIFAHUIZHECIJIXIAOFEI,CUJINXIAOSHOUDEZUOYONG。CHANPINKANQILAI、TINGQILAI、WENQILAIDENGDAIJIYONGHUDEQINGGANFANYING,SHISHEJICHANSHENGJIAZHI。TONGGUODUITUPIAN、SECAI、BANSHI、CAIZHI、SHENGYINDENGSHEJI,KEYIZHIGUANDITIXIANCHANPINDEXINGGETEDIAN[6]。WOMENYIBAIQUELINGDEBAOZHUANGSHEJIWEILI,FENXIQIPINPAIRUHEYUNYONGSHENMEIXIANGXIANG,TISHENGQISHEJIDENEIHAN。RUBAIQUELINGDESHUINENXILIETUICHUZHIHOU,JIUYINQILEDAJIARELIEDEGUANZHU。BAIQUELINGPINPAIZHONGSHUINENXILIEDEBAOZHUANGPINGSHEJIJIURANGRENBUYOUDILIANXIANGDAOTIANYUANDIFANGHEYINYANGWUXINGDEZHEXUELINIAN,YUANXINGDEGAIZIYUFANGXINGDEDIZUO,FANGYUANJIEHE,LUNKUOLIUCHANGWENGUYOUJIANJUMEIGAN,LVSEDEPINGSHENYOUFUHEZISHENPINPAI“CAOBENHUFU”DEGAINIAN。YINCIZHEIGE“TIANYUANDIFANGPING”XINGZHUANGJIEGOUJUNHENGSHIYI,JUYOUMEIGAN,ZAISHENMEIGANZHIZHIHOU,YINCHANPINBAOZHUANGYUCHUANTONGWENHUASHANGYOUYIDINGDEGONGXING,XIANGHUTONGRONG,TONGGUOSHENMEIXIANGXIANG,ZAIBAOZHUANGDEXINGZHUANGJIEGOU、LUNKUOSHANGLEIBIDILIANXIANGDAO“TIANYUANDIFANG”DECHUANTONGZHEXUE,SHIRENGANSHOUDAOZHONGGUOTEYOUDESHIJIEGUANYUJIAZHIGUAN。

                                图1:图片来源:http://www.photophoto.cn/pic/23465510.html
                              图1:图片来源:http://www.photophoto.cn/pic/23465510.html

                                图2:图片来源:http://fashion.sina.com.cn/fas/2012-12-20/171231454.shtml
                              图2:图片来源:http://fashion.sina.com.cn/fas/2012-12-20/171231454.shtml

                                三、审美情感

                                (一)审美情感的概述。

                                SHENMEIQINGGANSHIRENDUIKEGUANXIANSHIDEYIZHONGTESHUFANYINGXINGSHI,DUIKEGUANGUILVSHIFOUFUHERENDEXUYAODEFUZAXINLIFANYING,YESHIZHUTIDUIGETIDEYIZHONGTAIDU[7]。ZAIYISHUCHUANGZAOHEYISHUXINSHANGZHONG,QINGGANSHISHIZHONGQIZHEZHONGYAOZUOYONGDEXINLIYAOSU。QINGGAN,SHIZHIRENDEXI、NU、AI、LEDENGXINLIXINGSHI,FANYINGZHERENDUIWAIBUSHIJIEDEDUIXIANGHEXIANXIANGDEZHUGUANTAIDU。SHENMEIQINGGANZUOWEIZHONGJIE,JIANGSHENMEIGANZHI、SHENMEIXIANGXIANG、SHENMEILIJIEZHEIJIGEYINSUJIEHEQILAI,YOUJITONGYIYUYISHUZUOPINZHONG。ZAIGANZHIDEJICHUSHANG,SHENMEIQINGGANBANSUIZHEDUIZUOPINDERENSHILIJIEERCHANSHENG,ZAICHASHANGLEXIANGXIANGDECHIBANGHOU,CHANSHENGDESHENMEIQINGGANSHIJUYOUGANRANLIDE,YINCI,YISHUXINGXIANGDEGANRANLIZHUYAOXUYAOKAOQINGGANYINSUBIAOXIANCHULAI[8]。

                                (二)审美情感的运用。

                                WOMENCONGBAIQUELINGPINPAIDEHAIBAOHEBUFENBAOZHUANGRUSHOU,TONGGUOBAIQUELINGDECHUANGYITUXING,FENXITAMENDAIJIRENMENDEQINGGANFANYING。CHUANGYITUXINGBIAOXIANSHITONGGUODUICHUANGYIDESHENKESIKAOHEXITONGFENXI,CHONGFENFAHUIXIANGXIANGSIWEIHECHUANGZAOLI,JIANGXIANGXIANGYINIANXINGXIANGHUA、SHIJUEHUA。ZHEISHICHUANGYIDEZUIHOUHUANJIE,YESHIGUANJIANDEHUANJIE。ZAIYIDINGDEYISHUZHELIYUSHIJUEYUANLIZHONG,CHUANGYITONGGUOXIANGXIANGYUYISHUCHUANGZAO。ZUOWEIFUZAERMIAOQUHENGSHENGDESIWEIHUODONGDECHUANGYI,ZAIXIANDAITUXINGCHUANGYI、SHEJIZHONG,SHIYISHIJUEXINGXIANGCHUXIANDE,QIEJUYOUYIDINGDECHUANGYIXINGSHI[9]。BAIQUELINGQIXIAPINPAI“SANSHENGHUA”XILIESHIZUIYINRENZHUMUDE,ZUOWEIBAIQUELINGDEZIPINPAI,ZHUZHANGZIRANHUACAOHUFU,“YIHUANIANGHEHUJIFU,YIWENYIZIYANGXINLING”WEIQIPINPAIZONGZHI,MUBIAOXIAOFEIQUNTISHI20-35DENIANQINGXIAOFEIZHE,ZOUDESHIWENYI、QINGXINDELUXIAN。YINCI,ZAISANSHENGHUADEXUANCHUANSHANG,QIHAIBAO、BAOZHUANGWENANDENGSHEJIFANGMIANDOUHENYOUTESE,RUTU3、4。

                              棋牌大全下载安装   ZAICHANPINTEXINGHEXIAOFEIZHEXINLIXUQIUDELIANJIESHANG,SHENMEIQINGGANFAHUIZHEZHONGYAODEZUOYONG,WEILIANGZHEGOUJIANQILEGOUTONGDEQIAOLIANG。BAIQUELINGDE“SANSHENGHUA”XILIECHAHUASHEJIJIUBAOHANLEZHEIYIGONGNENG,HUAMIANDEZUHEYURENWUXINGXIANGSHIJUYOUMEIGANDE,JIRENYIZHONGSHENMEIXIANGSHOU,ZHEIYANGCAINENGZAISHENMEIHUODONGZHONGCHANSHENGQINGGAN。TONGSHI,CHAHUARENWUDEXUANQUYEBIJIANGYUXIAOFEIQUNTIJUYOUYIDINGDEXIANGGUANXING,XIAOFEIZHEXUYAOYICHAHUARENWUDEZHIGUANGANSHOUWEIJICHU,BINGJIEHEGEGEFANGMIANDEYINSU,TONGGUOZISHENDEJINGSHENNENGLI、LIANXIANGNENGLI、ZHONGJIENENGLICHANSHENGQIANGLIEDEQINGGAN。CHAHUAZHONGCAIYONGLELAOSHANGHAINVRENDEXINGXIANG,YOUYAWENYI,FUHESANSHENGHUAXILIEJIXIAOFEIZHEDEDINGWEI。ZAIZHEILEIXIAOFEIQUNTIKANDAOXILIECHAHUASHI,BUJINJINHUIYINMEIGANERBEIXIYIN,YEHUIYINYOUXIANGGUANXINGERCHANSHENGHAOGAN,WEIZHIXINDONG,YINWEIZHEIZHONGSHENGHUOYESHITAMENSUOQIDAIDEQINGGANNEIRONG。ZAIHUODEDAOLESHENMEIXIANGSHOUZHIHOU,XIAOFEIZHEJIUXUYAOTONGGUOJINYIBUDELEJIE、ZHANGWOPINPAIXINXI,LEJIEPINPAIDESHENMEIWENHUA,YOUPINPAIDESHENMEIQINGGANERSHIXIAOFEIZHEDEDAOJINGSHENSHANGDEMANZU。“SANSHENGHUA”XILIEDERENWUXINGXIANGSHEDINGZHISUOYINENGYINGDEXIAOFEIZHEDEQINGLAI,ZHENGSHITONGGUOZHEIZHONGWENYI、YOUYA、QINGFUGU、JUYOUMEIGANDEHUAMIAN,CHUANDICHUPINPAIZHUIQIUMEILI,SHENGSHENGBUXIDEJITUO,JIANGQINGGANJITUOYURENWUXINGXIANGZHIZHONG,RENMENZAIQINGGANDETUIDONGXIA,DADAOYIZHONGQUJINGSHENYOUDESHENDUMEIGAN。“SANSHENGHUA”XILIEDEQINGGANNEIHANFUHEXIAOFEIZHEDEQINGGANXUQIU,QIHELEXIAOFEIZHEDUIYUZHEIZHONGSHENGHUOHERENWUXINGXIANGDEQIWANG,CONGERHUODEJINGSHENSHANGDEYUYUEYUMANZU,DADAOLESHICHANGDEXUANCHUANXIAOGUO。

                                四、审美理解

                              棋牌大全下载安装   SHENMEILIJIEZUOWEIYUGANZHI、XIANGXIANG、QINGGANBINGLIEDESIDASHENMEIXINLIYINSUZHIYI,YUQITASANZHONGXIANGHUGUANTONG、XIANGHUJIAORONG,GONGTONGGOUCHENGLESHENMEIZHIJUEXINLIJIZHI,CONGERSHIRENZAISHENMEITIYANZHONGHUODEYUYUEYUKUAILE。SHENMEILIJIEZUOWEIZUISHENCENGCIDESHENMEIXINLI,BUJINBAOKUOGANXINGSHANGDERENSHI,HAIBAOKUOLELIXINGCENGMIANSHANGDERENSHI,SHIYOUYIGEGUODUSHENGHUADEGUOCHENG,ZAIZHEIGEGUOCHENGZHONG,WOMENDUISHENMEIDUIXIANGDEMEIGANHERENSHIBUDUANJIASHEN,HUODESHENMEIJIAZHI[10]。

                                图3 图片来源:百雀羚三生花公众号
                              图3 图片来源:百雀羚三生花公众号

                                图4 图片来源:百雀羚三生花公众号
                              图4 图片来源:百雀羚三生花公众号

                                BAIQUELINGCHONGSHANGZIRAN、TIANRANANQUANDEDINGWEIFEICHANGLEISIYU“YIXINGMEIDAO”DEZHONGGUOCHUANTONGSHENMEIXINLIDESIXIANGTEZHENG,CHONGSHANGZIRAN,JIANGZIRANMEIFANGZAIJIGAODEWEIZHISHANG,ZHUIQIURENYUZIRANDEHEXIEGONGCHU。ZHEIBIDINGSHOUDAOLEZHONGGUOCHUANTONGWENHUAZHONGDAOJIASIXIANGDEYINGXIANG,DAOJIASIXIANGQIANGDIAOQINGJINGWUWEI,QIANGDIAODAOFAZIRAN,WUWEIERZHI,YUZIRANHEXIEXIANGCHU。ZHEIZHONGMINZUSIXIANGWENHUABINGMEIYOUZAIPINPAIWAIXIAN,ERZHISHIPINPAILIZUYUZHEIZHONGSIXIANGWENHUAZHIZHONG,JIDADISHOUDAOLEZHONGGUOCHUANTONGWENHUADEYINGXIANG。WOMENZAIMINZUCHUANTONGWENHUAQIANYIMOHUADEYINGXIANGZHONGSHIWOMENNENGGOUGANZHIDAOBAIQUELINGPINPAIZHONGSUOCUNZAIDEMINZUTEYOUDENINGJULIYUZHONGGUOHUN。

                                WOMENCONGBAIQUELINGlogo、BAOZHUANG、HAIBAOSHEJIFENXIZHONG,ZHUJIANYOUSHENMEIGANZHI、SHENMEIXIANGXIANG、SHENMEIQINGGANCHUANDADAORENDEGANZHIZHONG,TAHAISHINEIGEJUYOUMEIGAN,SHIRENDESHENMEITIYANHUODELEYUYUEHEKUAILEDEPINPAI,ZAISHENMEITIYANZHONGDAIJIRENJINGSHENKUAILEDETONGSHI,TONGGUOSHENMEILIJIEYOUNENGJIANGPINPAILINIANYUCHUANTONGWENHUAJINXINGCHUANDADEBENTUPINPAISHEJI,BIZHERENWEISHICHENGGONGDE,NENGGOUYINQIRENDEGONGMINGYUGUANZHU,GENSUICHAOLIUYOUBUWANGGENBEN。

                                总结

                                ZONGSHANGSUOSHU,BAIQUELINGTONGGUOCHANPIN、BAOZHUANG、HAIBAODESHEJIYUCHUANGXIN、TONGGUOSHENMEIGANZHIHESHENMEIXIANGXIANGJIANGQISHEJIDEFUHEXIAOFEIZHEDESHENMEI,BINGSHIXIAOFEIZHEZAIQIZHONGCHANSHENGLEDUIXINGXIANGHEPINPAIDETESHUGANQING,ZAIMEIDEJICHUSHANG,CHANSHENGLEFUZADEXINLIFANYING,CONGERGENGJIAXIYINXIAOFEIZHEDUIPINPAIDEGUANZHU;BINGTONGGUOSHENMEILIJIEYINFAXIAOFEIZHEDUIPINPAIDERENSHIYOUGANXINGDAOLIXING,FAJUEQIGENGSHENCENGDEHANYI。KEYISHUO,BAIQUELINGDEZHEIZHONGCHUANCHENGYUCHUANGXINWUYISHICHENGGONGDE。

                              棋牌大全下载安装   BAIQUELINGDECHENGGONGJINGYANDUIYUQITAGUOCHANPINPAIDEFAZHANJUYOUZHONGYAODEJIEJIANYIYI,YINCI,ZAIPINPAISHEJIGUOCHENGDANGZHONG,GUANZHUXIAOFEIZHEDESHENMEIXINLI,CONGSHENMEIGANZHI,SHENMEIXIANGXIANG,SHENMEIQINGGANHESHENMEILIJIEDEJIAODURUSHOU,ZHUNQUEDINGWEIPINPAI,SHENGJIPINPAIDESHEJICENGCI,RONGRUFUYOUQINGGANDECHUANGXINSHIJUEYUANSU,BUDUANGENSUISHIDAICHAOLIU,CAINENGSHIPINPAIYOULIZUZHIBEN,BINGQIEHUANFASHENGJI。

                                参考文献

                                [1] 360doc个人图书馆http://www.360doc.com/content/14/1216/09/137012_433282134.shtml
                                [2] 审美心理百度百科https://baike.so.com/doc/6.html.
                                [3]李添湘,易健.论审美感知与审美想象[J].湖南教育学院学报,1995(04):27-32.
                                [4]杨剑.浅析中国传统文化元素在当代设计中的应用——以企业品牌战略中的标志设计为例[J].设计,2014:128-129.
                                [5] 李添湘,易健.论审美感知与审美想象[J].湖南教育学院学报,1995(04):27-32.
                                [6]谢传伟.情感化设计在用户体验中的运用[J].设计,2014:021-022.
                                [7]厉春雷.论品牌的审美情感形式[J].现代营销(学苑版),2010:05-07.
                                [8]王宏建.艺术概论[M].北京:文化艺术出版社,2010:79-81,242-243.
                                [9]滕明勇.浅谈视觉传达设计中图形创意的表现[J].设计,2015:68-69.
                              棋牌大全下载安装   [10]葛启进.审美理解新解[J].四川师范学院学报(哲学社会科学版),1998(04):27-32.

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