棋牌大全下载安装

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                    当前位置: 代写一篇论文多少钱 > 经济管理论文 > 体育市场的经济价值及其开发策略

                    体育市场的经济价值及其开发策略

                    时间:2018-08-07 09:51作者:乐枫
                    本文导读:这是一篇关于体育市场的经济价值及其开发策略的文章,根据自身发展需求选择合适的策略, 契合有用的模式, 精心设计产品并且进行有效的推广便尤为重要。在体育市场开发的道路上还存在着众多挑战, 需要国家和群众一起支持和谋划, 调动起全民积极性。

                    棋牌大全下载安装   ZHAIYAO:TIYUSHICHANGDEKAIFASHIYIGEBUJINGUANHUZHECHANYEFAZHAN, GENGSHISHANGSHENGDAOGUOJIARONGYUYIJIQUANMINJIANKANGDEFAZHAN, SUOYITIYUFAZHANSHIYOUWEIZHONGYAODE, BINGQIEZAISHENGHUOSHUIPINGRIYISHANGSHENGDEJINTIAN, TIYUSHICHANGKAIFAYEYUELAIYUESHOUDAOZHONGSHI。DUIYUTIYUSHICHANGDEKAIFABINGWEIJINGLIJIAOZHANGSHIJIAN, SUOYITIYUSHICHANGDEJIAZHIBINGWEIBEIWANQUANKAIFA, CUNZAIZHEXUDUOJIHUI, MIANLINDETIAOZHANYEGENGSHIBUSHAO。SUOYIGENJUZISHENFAZHANXUQIUXUANZEHESHIDECELVE, QIHEYOUYONGDEMOSHI, JINGXINSHEJICHANPINBINGQIEJINXINGYOUXIAODETUIGUANGBIANYOUWEIZHONGYAO。ZAITIYUSHICHANGKAIFADEDAOLUSHANGHAICUNZAIZHEZHONGDUOTIAOZHAN, XUYAOGUOJIAHEQUNZHONGYIQIZHICHIHEMOUHUA, DIAODONGQIQUANMINJIJIXING。

                    棋牌大全下载安装   GUANJIANCI:TIYUSHICHANG; KAIFACELVE; KAIFAMOSHI; QUANMINFAZHAN;

                      On Sports Market and Its Development and Management

                    棋牌大全下载安装   Zhou Ruofu Zhang Huaiyu Zhang Dongqin Zhou Xiaoqing

                      Beihang University Beijing Sport University

                      Abstract:

                      The development of sports market is not only related to the industrial development, but also to the national honor and the healthy development of the whole people, so the development of sports is particularly important, and in today's rising living standard, the development of sports market is also increasingly valued. The development of sports market has not experienced a long time, so the value of sports market has not been fully developed. There are many opportunities and challenges. Therefore, according to their own development needs to choose the appropriate strategy, fit the useful model, carefully designed products and effective promotion is particularly important. There are still many challenges in the development of sports market, so the state and the masses need to support and plan together to mobilize the enthusiasm of the whole people.

                      Keyword:

                      sport market; development strategy; development mode; the national development;

                    经济管理

                      1 体育市场的经济价值

                    棋牌大全下载安装   1.1 JIANSHENFANGMIANDEJINGJIJIAZHI

                      YISHIWENBAOFANGMIANDECHONGYUYIRANSHIWUFAMANZUXIANDAIRENDUOYUANHUADESHENGHUOXUYAO, QIEDUIYUSHENGHUOZHILIANGYULAIYUGAODEYAOQIUYISHIDERENMENDEMUGUANGJUJIAOYUKEXUEDEYANNIANYISHOUYUYANGSHENGZHIFA。YOUCI, SANDAYUNDONGBIANKAISHIZHUJIANJINRUDAORENMENDESHIYEZHIZHONG, TEBIEDEYUNDONGMOSHISHIQIJUYOULEFANGSHENYIJIXIUSHENYANGXINGDENGGONGNENG。TAZUOWEIYIZHONGKANGFU、YULEHEQUBINGDEYOUXIAOFANGFA, JUYOUDEQIANZAIJIAZHISHIYOUMUGONGDUDE, CONGERDAILAIDEQIANZAIQIEJUDADEJINGJISHICHANGBUKEXIAOQU。BUJINRUCI, SANDAYUNDONGDEJINGJIJIAZHICHULEZAITUIDONGSHICHANGJINGJISHISHIYIZUOYONG, GENGZAIYUQINENGGOUDADATIGAOMINZHONGDESHENTIJIANKANGSHUIPING, CONGERZAILIYUBINGHUANHUIFUDETONGSHIYINENGGOUTIGAOTAMENXUEXIYUGONGZUODEXIAOLV, ZUIZHONGZAIYIDINGCHENGDUSHANGDADAOCUJINSHEHUISHENGCHANDEMUDE。

                      1.2 TIYUJINGJIFANGMIANDEJINGJIJIAZHI

                    棋牌大全下载安装   SANDAYUNDONGZAIJINGJIFANGMIANDEJINGJIJIAZHIZHUYAOLAIZIYUDAZHONGDUIZHEIXIANGYUNDONGGUANSHANGXINGJINGJIDEXUQIU。SANDAYUNDONGSUOJUYOUDEJINGJIBIAOYANCENGMIANDEJIAZHISHIQIZAIJINGSAIBIAOYANSHANGDEYICHENGWEIYIXIANGJINGYINGHUODONG, CONGERSHIGUANSHANGZHEZUOWEIXIAOFEIZHEWEISANDABIAOYANJINGJIZHIFUBAOCHOU, QIZAIGUANSHANGFANGMIANDEXIAOFEIYEJIANJIEDICUJINLESANDABIAOYANJINGJISHICHANGDEFAZHAN。ZAICHUANBOKEJIZHUJIANFAZHANDEJINTIAN, SANDAJINGSAIBIAOYANDEXINGSHI、ZHONGLEIYULAIYUDUOQIEPINPAIYEGENGJIAFENGFU, NEIRONGYEGENGWEIJINGCAI。SANDASHANGYEBISAIDEKAIZHANYESHIDEZHEIXIANGYUNDONGCHANSHENGLEFEICHANGKEGUANDEJINGJIXIAOYI, QIJINGSAIBIAOYANDEJINGJIJIAZHIYEFANYINGLECHULAI。

                      1.3 JIJIJISHUFANGMIANDEJINGJIJIAZHI

                    棋牌大全下载安装   JIJIWUSHUCUNZAIYUSHEHUISHENGHUOZHONGZHUYAOSHISANDADEXINGSHI。JIJIWUSHUFAZHANDECUJINDEYIYUZHEILEIWUSHUZAIQICAI、CHANGGUANYIJIZAIJINXINGBISAISHIDEGUANZHONGDENGFANGMIANDOUYOUYIDINGDEXUYAO, YOUCIYEGENGJIADETIXIANCHUJIJIWUSHUDESHICHANGJINGJIJIAZHI。CHUCIZHIWAI, SANDAWUSHUDEFAZHANSHIJINGLIGUOYIDINGSHIQIDE, ZHEISHITADENEIRONGYUXINGSHIDOUJINGLIGUOJIAOGAOCHENGDUDEWANSHANJIFENGFU。JIASHANGXIANDAIRENDUIYUWUSHUDEREAI, JINERSHIJIJIWUSHUDEJINGJIJIAZHIYEZHUJIANDEBEIKUODA。YOUCICHANSHENGLESHIFENJUDADEJINGJIXIAOYI, ERZHEIXIETIAOJIANZHENGSHIWUSHUGUOJIHUADEQIANTIBAOZHENG。

                      1.4 SANDAWUSHUZIYUANPEIZHISHICHANGFANGMIANDEJINGJIJIAZHI

                      SANDAWUSHUDEZIYUANPEIZHI。ZHUYAOTIXIANZAIJINXINGWUSHUPEIXUNJIYULEJIANSHENDENGHUODONGSHIDUIXIANGGUANQIXIE、CHANGDIYUJISHUZHIDAOZIYUANDEXUQIU。JINNIANLAI, BANSUIZHEWUGUANHEWUXIAODEKAIBANSHULIANGZHUNIANZENGGAOERLAIDESHI, JINXINGSANDAWUSHUXUEXIDEXUEYUANYEZAIZHUBUZENGDUO。ZHEIBUJINCUJINLESANDAWUSHUDEFAZHAN, GENGCUJINLESANDAWUSHUSHICHANGJINGJIXIAOYIDETIGAO, ZHEIYISHISANDAWUSHUJINGJIJIAZHIDEYOUYITIXIAN。CIWAI, WUSHUDESHICHANGJINGJIJIAZHIYEYOUHUODESHUEKEGUANDESHANGYELIRUNFANYINGCHULAI, ERZHEIXIESHANGYELIRUNZHENGSHISANDAWUSHUYUNDONGLIYONGFENGFUDEMEITIQUDAOLAIBUDUANKUODAZISHENSHEHUIYINGXIANGLIERDELAIDE。

                      2 体育市场开发

                      2.1 TIYUSHICHANGKAIFAJIHUI

                    棋牌大全下载安装   TIYUSHICHANGDEJIEGOUBANSUIZHESHEHUIZHUYISHICHANGJINGJITIZHIDEBUDUANJIANQUANYEZAIBUDUANDEZOUXIANGWANSHAN。WOGUODETIYUCHANYEFAZHANJUYOUZISHENYOUSHI, DANZAIMIANLINZHELIANGHAODEJIYUSHIYEMIANLINBIXUJIEJUEDEWEIXIEHELIESHI。BIZHEJIANGYIswotFENXIFADUIWOGUOTIYUSHICHANGCUNZAIDEYOULIESHI、JIHUIYIJIWEIXIEJINXINGFENXI。

                      2.1.1 YOUSHI (strength)

                      (1) JINGJIKUAISUFAZHANTIGAOLERENMINDESHOURUSHUIPING。BANSUIZHEGUOMINSHOURUSHUIPINGTIGAODETONGSHI, JIATINGENGEERXISHUZAIRIJIANJIANXIAO。RENMENDEXIAOFEIJIEGOUBUDUANBEIYOUHUA, QIZHONGDUITIYUYULEDENGFANGMIANDEXIAOFEIZHICHUBIZHONGGENGSHIZHUNIANZENGJIA。ZHEIBUJINTIGONGLEKUODATIYUSHICHANGFANWEIDEKENENG, YIWEITIYUCHANYEDEFAZHANDIANDINGLEJIANSHIDEJICHU。 (2) TIYUJICHUSHESHIJIANSHEJIAOWEIWANSHAN。CONGWOGUOJICHUTIYUSHESHIDEKUAISUFAZHANBUNANFAXIAN, JINGJIDEFAZHANSHIDEWOMENSHENBIANDETIYUJICHUSHESHIYUELAIYUEWANSHAN, BUJINJINSHIRENMENDUIQIYAOQIUYUELAIYUEGAO, GUOJIAZAIZHEIFANGMIANDETOUZIYEZHUJIANZENGDUO, WEITIYUSHICHANGFAZHANYINGZAOLIANGHAODEFENWEI。[1]

                      2.1.2 LIESHI (weakness)

                      (1) TIYUSHICHANGDEFAGUISHANGBUJIANQUAN。MUQIANJIEDUANDEWOGUOZAIGUANYUTIYUSHICHANGFANGMIANDEFAGUIDADUOSHIZONGHEXINGDE, HAIWEIJUTIDAOSHICHANGYUNZUOHUANJIEHEXIANGMUSHANG。YINCIZAISHISHIGUOCHENGZHONGKENENGHUICHUXIANBUYIZHIDEQINGKUANG, DUITIYUSHICHANGDEJINYIBUFAZHANZAOCHENGYIDINGDEZULI。 (2) TIYUSHICHANGNEIBUJIEGOUBUHELI。WOGUOZAITIYUSHICHANGFAZHANDECHUQIZHUYAOSHITONGGUOFAZHANXIANGGUANCHANYELAIJILEIZIJIN, QIZHUTICHANYEZHUYAOSHOUZHENGFUDIAOKONG, YINCI, FAZHANGUIMOSHOUDAOYIDINGXIANZHI, XINGYELONGDUANXINGJIAOQIANG。

                      2.1.3 JIHUI (opportunity)

                    棋牌大全下载安装   (1) CHANYEZHENGCEDIAOZHENGDAILAILEXINJIYU。WOGUODUICHANYEZHENGCEDEDIAOZHENGHENHAODEWEITIYUSHICHANGDEFAZHANTIGONGLEXINJIYU, DISANCHANYEDEBIZHONGJIANGZAIWEILAIDEJINIANZHUJIANZENGJIA, ERTIYUDEZHUTICHANYEBIANSHIDISANCHANYEDEZHONGYAOZUCHENGBUFEN。 (2) SHEHUIXUQIUDETIYUSHICHANGSHIFEICHANGJUDADE。JUYOUYIDINGGOUMAILIYIJIGOUMAIYUWANGDEXIAOFEIZHEJUEDINGLETIYUSHICHANGDEXUQIU。JINGJIDEFAZHANWEIQIGOUMAILITIGONGLEBAOZHANG, TONGSHITIYUSHICHANGDEFAZHANQIANLIHEDANGJINSHEHUIDUITIYUDUANLIANDENGFANGMIANDEZHONGSHISHIDEXIAOFEIZHEGOUMAIYUWANGBUDUANZENGJIA。[2]

                      2.1.4 WEIXIE (threat)

                    棋牌大全下载安装   (1) YUFADAGUOJIATIYUSHICHANGFAZHANDECHAJUJIAODA。SUIRANWOGUODETIYUSHICHANGSHANGYOUHENDADEFAZHANQIANLI, DANBUKEFOURENDESHIWOMENYUFADAGUOJIACHAJURENGRANJIAODA。ZAIBEIMEIYIJIXIOUDENGDIQU, GUONEICHANYEDEQIANSHIMINGZHONGDOUYOUTIYUSHICHANGDESHENYING。ERWOGUOTIYUSHICHANGZEBIZHONGJIAOXIAO, WULUNSHIZAIGUIMOHECHANYEJIEGOUHAISHIJISHUDENGFANGMIANDOUYUFADAGUOJIACUNZAIBUXIAODECHAJU。 (2) TIYUSHICHANGGUANLIHEYUNXINGJIZHIBUWANSHAN。XIANJIEDUAN, WOGUOZHUYAOWEIRAOTIYUJINGJIERJINXINGTIYUGUANLIHEZHIDINGYUNXINGJIZHI, CONGERHULVELERENMINQUNZHONGDUIXIAOFEIDEXUQIU, ZHEIDUIYUSHICHANGDEFAZHANSHIJIWEIBULIDE, ZHENGSUOWEI"GUKENAISHANGDI".

                      2.2 TIYUSHICHANGKAIFACELVE

                      SHICHANGKAIFACELVE。TASHIZHILIYONGGEZHONGYOUXIAOFANGSHI, YICIXUNQIUXINYONGHU, JINERKAIPIXINSHICHANG, CONGERDADAOYANZHANGCHENGSHUQIDEMUDE。JUTIFANGSHIBAOKUO:YISHISHICHANGSHENRU, TABAOKUOLEKAIFACHANPINDEXINYONGTU, YICILAIXUNZHAOXINSHICHANGYIJICIJIXIANYOUGUKE, ZUIZHONGSHIXIANZHONGFUGOUMAI;ERSHISHICHANGYANSHEN, JIUSHIZHIDUICHANPINJINXINGZHONGXINDINGWEI, ZHIZAIXUNZHAOXINDEMAIZHU。

                      2.2.1 SHICHANGSHENRU

                    棋牌大全下载安装   TIYUSHICHANGZISHENYOUBUTONGDEHUAFENBIAOZHUN。RUOYITIYUCHANPINDELEIBIEHUAFEN, KEFENWEIYONGPINSHICHANG、JIANSHENSHICHANG、JINGSAISHICHANGHECAIPIAOSHICHANGDENG;RUOANZHAOCANYUZHE, ZEKEYIFENWEIDAZHONGTIYUSHICHANGHEJINGJITIYUSHICHANG。DUIYUTIYUSHICHANGDEXIFENNENGGOUBANGZHUWOMENGENGHAODIJINXINGSHICHANGSHENRU, ERSHICHANGXIFENDEYIJUXUYAOGENJUSHICHANGKAITUOZHEZISHENDEYAOQIU。BIRUDUIYUZHENGFUERYAN, YINGGENGDUOQUGUANZHURENMIN。SUOYIJIANGSHICHANGHUAFENWEIJINGJITIYUHEDAZHONGTIYUSHICHANG, BIANYUZHENGCEDEZHIDING。GU, ZAIJINXINGSHICHANGSHENRUZHIQIAN, WOMENYINGJIEHEZISHENMUBIAOJINERJINXINGJUTIDESHICHANGXIFEN, ZHEISHIFEICHANGZHONGYAODE。RANHOUZAIXUANZEQIADANGDEMUBIAOSHICHANGCELVE, ZAIZHIDINGXIANGYINGDECHANPINJIHUA, LITUWAJUEDAOGENGSHENCENGCIDECHANPINNEIRONGHEQIANZAIGUKERENQUN。

                      2.2.2 SHICHANGYANSHEN

                      SHICHANGYANSHENCELVEZHUYAOSHIJIANGTIYUSHICHANGYUQITADESHICHANGJINXINGRONGHE, BUTONGDESHICHANGRONGHESHIJIKEYIKANZUOSHICHUANGZAOLEXINDESHICHANG。ZAIXINDESHICHANGLI, JINGZHENGZHEJIAOSHAOQIEZIYUANJIAOWEIFENGFU, TONGSHIKAIFAZHEBENSHENJUYOUYIDINGDENENGLIHEJINGYAN, SUOYIKAIFADECHENGGONGKENENGXINGYEJIAODA, BINGQIENENGGOUQIDAO"1+1>2"DEXIAOGUO。DANSHIGUANJIANDIANJIUZAIYUXUANZEHEZHONGSHICHANGJINXINGRONGHE。LIRU:CHENGDOU"XILINGXUESHAN"JIUSHITIYUSHICHANGYULVYOUYESHICHANGJINXINGRONGHEDEZUIHAOLIZI。KAIFASHANGCHONGFENLIYONGQIDETIANDUHOUDEBINGXUELVYOUZIYUAN, KAIFACHULEZHURUPIAOLIU、HUACAO、ZIXINGCHE、REQIQIUYIJICSYEZHANCHANGDENGXIAJITIYUYULEXIANGMU, YUCITONGSHIYIKAIFACHULEHUAXUEDENGDONGJITIYUXIUXIANXIANGMU。RUJINDE"XILINGXUESHAN", YIRANCHENGWEILESICHUANJINGNEINAIZHINANFANGDIQUBINGXUEYUNDONGJITIYUXIUXIANLVYOUDELONGTOUJINGDIAN。TAHAIXIYINLEYIDAPIHUAXUEAIHAOZHEDAOCIJINXINGTIYUJIAOLIU, TONGSHIZHULIMINZHONGJINXINGHUAXUEXUEXI。JIQIDAOLETUIGUANGTIYUDEZUOYONG, YOUTUIGUANGLELVYOUYEDELIANGHAOFAZHAN, KEWEIYIJULIANGDE。[3]

                      2.3 TIYUSHICHANGKAIFAMOSHI

                      TIYUSHICHANGKAIFADEMOSHIZHUYAOYOULIANGZHONG:

                      (1) "XIEHUI+JULEBU"MOSHI。ZAITIYUSHICHANGDEKAIFAGUOCHENGZHONG, GEJINGJIYUNDONGXIANGMUZUIJIBENDEDANWEISHIGEZIDEJULEBU。TAMENDOUSHIXIANGDUIDULIDEJINGJISHITI, TAMENYIJULEBUDEXINGSHIZUJIANLEFUHETIYUSHICHANGKAIFADE"QIYE".ZAIJINGJITIYUCHANYEHUAJINGYINGZHONG, ZHEIZHONGXIEHUIGUANLIMOSHIXIADEJULEBU, BUKEBIMIANDEJIANGHUIYUDAOHENDUOLAIZIJINGJIYUTIYU、XIEHUIYUJULEBUYIJIXINGZHENGYUJINGJIDENGFANGMIANDEMAODUNXUYAOJIEJUE。ZAIMUQIANDETIYUGUANLITIZHIXIA, JINGUANTAYOUGEZHONGGEYANGDEBUZU, DANRENGBUSHIWEIYIZHONGBIJIAOYOUHUADEMOSHI。 (2) "GONGSI+JULEBU"MOSHI。ZHEISHIYIZHONGSUIZHEZHENGZHIJINGJITIZHIBUDUANSHENRUDEGAIGE, TIYUGUANLITIZHIDEGAIGEZAITIYUSHICHANGKAIFADEXUYAOXIAZUIZHONGSHIYING, XINGCHENGDEZISHANGERXIAHUOSHIZIXIAERSHANGDECHANYEHUAJINGYINGDEWANGLUOTIXI。ZAIJINGYINGKAIFAGUOCHENGZHONG, GEZHONGCONGSHITIYUCHANYEDEJULEBU, JIANGHUIXINGCHENGYIGEFEIYINGLIXINGZHIDE"YOUXIANZERENGONGSI" (LIRU:XIANGMUGUANLIZHONGXIN、XIANGMUXIEHUIHUOZHIYELIANMENGDENG) .TAMENHUIZHUANMENFUZEZUZHIGUANLIYOUGUANXIANGMUDEJINGJITIYUBISAIYIJIXIANGGUANDECHANYEHUAJINGYING, TONGSHIYEHUICHULIHUOXIEDIAOHAOGEJULEBUJIANDEJINGJILIYIHEXIANGGUANSHIWU。ZHEISUIRANZHISHIGAIGEZHONGSUOGOUJIANCHULAIDEYIZHONGLIXIANGHUAMOSHI, DANTAYIRANHUISHOUDAOXIANGGUANDEZHENGZHI、JINGJIYIJIFALVDENGYINSUDEZHIYUE。

                      3 体育市场产品

                    棋牌大全下载安装   3.1 TIYUSHICHANGCHANPINZHONGLEI

                    棋牌大全下载安装   TIYUSHICHANGSHANGKEYIJIANGCHANPINFENWEIWUXINGFUWUYUYOUXINGCHANPINLIANGLEI。RUOANCHANPINLEIXINGHUAFEN, KEYIDAZHIJIANGTIYUSHICHANGFENWEIYONGPINSHICHANG、JIANSHENSHICHANG、JINGSAISHICHANGHECAIPIAOSHICHANGDENG。QIZHONG, GUIMOHEQIANLIZUIDADESHITIYUCHANPINSHICHANGHETIYUJIANSHENSHICHANGLIANGZHE。GU, BENWENJIANGZHUYAOFENXIZHEILIANGLEISHICHANGDECHANPIN。

                      TIYUYONGPINSHICHANGZHUYAODECHANPINWEIFUZHUANGYIJITIYUQIXIEDENG。MEIGERENDUITIYUYONGPINDEXUQIUYESHIBUYIYANGDE, ZHEIZHUYAOSHOUDAOSHEHUI、JINGJI、WENHUA、JIATING、NIANLING、XINGBIEYIJIDUITATAMENDUITIYURENSHIDEBUTONGDENG。TIYUYONGPINDEXUQIUSHOUDAOZHIFUNENGLIDENGKEGUANTIAOJIAN、XIAOFEIZHEDUITIYUDEXINGQUHEDONGJIYIJIDUITIYUJIAZHIDERENSHIDENGYINGXIANG。YOUYUYIXIEXIAOFEIZHEQUEFADUITIYUYONGPINHUOFUWUYIDINGDEZHUANMENZHISHI, CONGERDAOZHICHUXIANTAMENWANGWANGPINGGERENDEGANJUE、QINGGANYIJISHOUBIERENDEYINGXIANGERXIAOFEIDEXIANXIANG。[4]TIYUJIANSHENSHICHANGDEZHUYAOCHANPINWEIWUXINGDEFUWU, YITIYUGUAN、JIANSHENFANG、YOUYONGCHI、BAOLINGQIUGUANDENGJIANSHENFUWUWEIZHU, YOUSHIFUZHUYIJIANSHENApp.ZHEIYILEIDECHANPINXINGSHIDANYIERNEIRONGFENGFU, SHEJIFANGMIANJIAOGUANG, RU:JIANSHEN、JIANMEI、YULE、XIUXIAN、BAOJIAN、YILIAOKANGFUDENGNEIRONG。[5]

                    棋牌大全下载安装   3.2 CHANPINSHEJIYUKEYONGXINGFENXI

                    棋牌大全下载安装   3.2.1 TIYUYONGPINSHICHANGCHANPIN

                      TIYUYONGPINDESHEJIZHUYAOTEDIANSHISHIYONGXING, ZHEIYIDIANYUQITALEIXINGDEFUZHUANGDENGCHANPINDEMEIGUANXINGYOUMINGXIANQUBIE。ZAISHEJISHI, ZHUYAOYINGKAOLVDEYINSUYOU, YUNDONGFUZHUANGDELAOGUXING, FANGZHIYUNDONGZHEYINJILIEYUNDONGDAOZHIFUZHUANGMOUXIEBUWEIBENGLIEDENGXIANXIANG;YUNDONGFUZHUANGDEXIHANXING, GAOQIANGDUDEYUNDONGSHIYUNDONGZHEDALIANGCHUHAN, YUNDONGFUZHUANGYINGDANGDUIHANSHUIJUBEILIANGHAODEXIFUNENGLI, KEJIANSHAOHANSHUILIUTANGDUIYUNDONGZAOCHENGDEFUMIANYINGXIANG;YUNDONGFUZHUANGDETOUQIXING, YEJIUSHIYUNDONGFUZHUANGKESANFAYUNDONGZHEZAIYUNDONGGUOCHENGZHONGSHENTICHANSHENGDERELIANG, SHIYUNDONGYUANZAISHIYIDETIWENJIWAIJIEWENDUXIAJINXINGXIANGYINGDETIYUYUNDONG;YUNDONGFUZHUANGDESELAODU, YUNDONGFUZHUANGDESECAI, BUHUIYOUYUHANSHUILIUTANG、SHUIJINSHIDENGZAOCHENGTUNSEDENG。[6]TONGSHI, MEIGUANYESHIBUKEHUSHIDEWENTI。TIYUFUZHUANGZAISHEJISHI, CHULEXIANGCHANGGUIFUZHUANGYIYANGKAOLVKUANSHIYANSEDENGWAIGUAN, HAIYINGGAIKAOLVDUICHUANZHEZHETIXINGQUXIANDETUXIAN。

                      3.2.2 TIYUJIANSHENSHICHANGCHANPIN

                    棋牌大全下载安装   WOGUOMUQIANDETIYUFUWUCHANPINCUNZAIHENDUODEWENTI。SHOUXIAN, TIYUFUWUXINGYEDEGUIMOZHUJIANZENGJIA, DANSHIJIEGOUQUEFEICHANGBUHELI。QICI, WOGUOTIYUFUWUXINGYEDELEIXINGZHUJIANFENGFU, DANSHIZHENGTIDEZHILIANGQUEXIANGDUIJIAODI。[7]TIYUFUWUXINGYEYINGGAIBUDUANDIFENGFUTIYUXIUXIANHUODONGDELEIXING, WEIXIAOFEIZHETIGONGYIXIEGENGJUZHENDUIXINGDEFUWU, LIRUPANYAN、HUAXUE、LUYINGDENGDUOZHONGHUODONGXINGSHIYIJINGCHENGWEIZHONGDUOXIAOFEIZHESUOZHUIQIUDEREDIANNEIRONG。TONGSHI, ZAIHULIANWANGBEIJINGXIA, WOGUOTIYUFUWUXINGYEBIXUYAOWANSHANCHANGGUANDEJIANSHE, TONGGUOHULIANWANGJISHUDEYINGYONGLAIWEIRENMENTIGONGDUOZHONGZHINENGDECHANGGUAN。LIYONGYUYIXIEZHINENGCHUANDAISHEBEIHEAppJIEHEDEFANGSHI, YIGEXINGHUADEFUWUTIGONGJIBUTONGYONGHU, CONGERTIGAOFUWUCHANPINDEZHENGTIZHILIANG。

                      4 体育市场开发现状及挑战

                      4.1 TIYUSHICHANGKAIFAXIANZHUANG

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                      4.1.1 TIYUSAISHIDE"DIHAOGAOZHI"

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                      4.1.2 TIYUSAISHISHICHANGKAIFAMOSHIDEZHUANBIAN

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                    棋牌大全下载安装   4.1.3 XINARENCAIDEZHILIANG

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                    棋牌大全下载安装   4.2 TIYUSHICHANGKAIFATIAOZHAN (YISANDAWEILI)

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                    棋牌大全下载安装   4.2.1 SHICHANGHUACHENGDUDI

                      ZOUGUOLE40NIANDEQUZHEFAZHANHOU, SANDAYICHENGWEIZAISHIJIEFANWEINEIYOUJIAODAYINGXIANGDEYIGEYUNDONGXIANGMU, YOUQISHIJINJINIANDEFAZHAN。SANDAYUNDONGTONGGUOYIXILIEDEZHONGWAIDUIKANGSAI, YIJIFAZHANDEFEICHANGHUOBAODE"SANDAWANG"ZHENGBASAI, ZAISHIJIEFANWEINEIXUNSUDEFAZHANHEPUJI, TONGSHIQIYUNDONGSHUIPINGYEZAIBUDUANDETIGAO。DANSANDASHICHANGHUAMUQIANSHANGCHUYUQIBUJIEDUAN, YECHENGXIANCHUYIPIANLIANGHAODEFAZHANTAISHI。YUCITONGSHISANDAYUNDONGYECUNZAIZHEDIQUJIANDEFAZHANBUPINGHENG、BUWANSHANDEFALVFAGUI、LIDUJIAOXIAODEXUANCHUAN、BUCHONGZUDEZIJINZANZHUYIJIBUJIANQUANDESAIZHIDENGZHUDUOJIDAIJIEJUEDEWENTI。

                      4.2.2 JINGSAIGUIZEBUWENDING

                    棋牌大全下载安装   SANDAGUIZEDEWENDINGXINGJIAOCHAZHUYAOTIXIANZAIGUIZEBIANHUATAIKUAIHESAIZHIZHONGLEITAIDUOZHEILIANGGEFANGMIAN。BIRU:QUANYUNHUI、SANDAWANGBISAIHEGEZHONGLEITAISAIDEGUIZEDOUCUNZAIXIANGDANGMINGXIANDEQUBIE, BINGMEIYOUYIGETONGYIDEZHUNZE, ZHEIDUIYUYUNDONGYUAN、CAIPANYIJIGUANZHONGDUIGUIZEDELIJIEDOUSHIJIWEIBULIDE。ZUIZAODESANDABISAIJINGSAIGUIZEDANSHENGYU1979NIAN, JUJINYIGUOQULE40NIAN, ZAIZHEIXIENIANJIANYIDUIGUIZEJINXINGLEDUOCIDADEDIAOZHENG。JINGUANCONGGUIZEBIANHUADECHUFADIANJIXIAOGUOFANGMIANKAN, MEIYICIGUIZEDEGAIJINZAISANDABISAIDEGUANSHANGXINGFANGMIANDUISANDAYUNDONGQUESHISHIJUYOUTUIDONGZUOYONG。DANYUNDONGYUANJINGJISHUIPINGDETIGAOYESHOUDAOLEZHEIZHONGGUIZEDEBUWENDINGXINGZAOCHENGDEBULIYINGXIANG。WOMENDEYUNDONGYUANXUYAOBUDUANDIQUSHIYINGGUIZEDEBIANHUA, JINERYINGXIANGZHUANXINXUNLIANHETIGAOBISAINENGLI, CONGERXIANZHILESANDAYUNDONGJISHUZHANSHUXIANGZHEGAOSHUIPINGFAZHAN。

                      4.2.3 QUNZHONGPUJICHENGDUBUGAO

                      YOUYUSANDAYUNDONGJUYOUJILIESHENTIDUIKANGDETEXING, SHIDEZAIXUDUORENXINZHONGCUNZAIZHEPIANJIAN。TAMENYOULESANDAHEDAJIASHUYUTONGYISHIWUDEKEBANYINGXIANG, ZHEIYESHUOMINGQUNZHONGDUISANDAYUNDONGDEBUSHUXIHEBULEJIE, SANDAYUNDONGDEZHENGMIANXUANCHUANHAIXUYAOJIAQIANG。WOGUOMUQIANCUNZAIZHEXUDUODEWUSHUGUANXIAO, DANDA、ZHONG、XIAOXUEJUYOUPANGDAXUEXIRENKOUDEYOUSHIQIEQIBIWUXIAOGENGNENGTIXIANSANDADEPUJICHENGDUHEYINGXIANGLI, ERXUEXIAOTIYUHESHEHUITIYU, JINGCHANGCONGSHISANDAYUNDONGDERENQUESHISHIFENGMAOLINGJIAO。

                      参考文献
                      [1]崔瑞华, 王泽宇, 于文谦。我国体育产业发展的SWOT-PEST分析[J].天津体育学院学报, 2007 (3) :252-254.
                      [2]陈林祥, 罗普磷。我国体育产业发展的现状分析与展望[J].西安体育学院学报, 1999 (1) :9-11.
                      [3]阙璇。四川体育市场开发策略研究[N].旅游纵览·行业版, 2013.
                      [4]徐勇。对我国体育产业市场结构的分析研究[J].科技创新导报, 2009 (24) .
                      [5]关青, 田涛。我国体育管理体制发展的历史回顾[J]山西大同大学学报 (自然科学版) , 2008 (02) .
                      [6] 黄晓灵。体育经济学[M].重庆:西南师范大学出版社, 2015.
                      [7]李龙江。体育运动与运动服装的发展研究--评《户外服饰设计与产品开发》[J].印染助剂, 2018 (10) :70-71.
                      [8]邓永兴。体育服务行业:内容制造是关键[J].现代企业文化 (上旬) , 2018 (10) :112-113.
                      [9]曹建平。新世纪国内外体育产业发展的现状及对策[J].体育科学研究, 2008 (03) .
                      [10]何杰明。我国体育产业的发展历程及相关概念研究[J].新乡教育学院学报, 2008 (01) .
                    棋牌大全下载安装   [11]唐爱英。从我国体育产业发展现状窥视其存在问题与机遇[J].商场现代化, 2008 (06) .

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