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                    当前位置: 代写一篇论文多少钱 > 经济管理论文 > 经济新常态下房地产企业发展难题与转型

                    经济新常态下房地产企业发展难题与转型

                    时间:2018-11-19 10:42作者:王涛
                    本文导读:这是一篇关于经济新常态下房地产企业发展难题与转型的文章,经济新常态下,整体上经济增长出现了放缓的趋势,并且开始进入到宏观调整的时期,在这个时期内,行业的转型开始变得迅速,房地产企业也是要经历这个阶段,加强对自身的调整.

                      摘    要:棋牌大全下载安装 房地产在现阶段的经济体系中占据着核心地位,是国内经济的支柱产业,促进整体经济的不断进步,而在新常态下国内房地产却面临诸多的挑战,需要房地产企业加强对自身的转型,从规模性经营逐渐向服务型转变,以新的运营模式提升自身的竞争力,加强组织方式以及资源配置的革新。本文对新常态下国内房地产受到的影响以及发展难题展开探讨,对房地产的转型提出一些建议,希望对诸多房地产企业来说,可以起到参考的作用,促进经济整体的稳定发展,让房地产企业具备更强的竞争力,适应新经济形势,找到适合自己的转型出路。

                      关键词: 新经济背景; 房地产企业; 转型出路;

                      JINGJIXINCHANGTAIXIA,ZHENGTISHANGJINGJIZENGZHANGCHUXIANLEFANGHUANDEQUSHI,BINGQIEKAISHIJINRUDAOHONGGUANDIAOZHENGDESHIQI,ZAIZHEIGESHIQINEI,XINGYEDEZHUANXINGKAISHIBIANDEXUNSU,FANGDICHANQIYEYESHIYAOJINGLIZHEIGEJIEDUAN,JIAQIANGDUIZISHENDEDIAOZHENG,YIZHIYILAIGUONEIFANGDICHANQIYEPUBIANSHANGDOUSHICAIYONGCUFANGSHIDEJINGYING,ZAIHENZHANGSHIQINEIJIEZHUZHEIZHONGFAZHANFANGSHI,FANGDICHANQIYEYESHIXIANLEFEICHANGXUNSUDEKUOZHANG,DANSHIZHEIYANGDAOZHISHICHANGSHANGDEFANGDICHANCHANPINZHENGTICUNLIANGXUNSUZENGJIA,SHENZHIZAOCHENGLEQUKUCUNDEPANGDAYALI,ERXINCHANGTAIXIAXUYAOMIANLINDEJIUSHIRONGZICHENGBENGENGJIAYANJUN,DIAOKONGQUSHIYEKAISHIBIANDECHANGTAIHUA,FANGDICHANQIYEBUDEBUMIANLINZHELIRUNSUOXIAOYIJIFAZHANNANTI,XUYAOJIAQIANGZHUANXING,SHIYINGXINDEJINGJIXINGSHI。

                      一、经济新常态对房地产的影响分析

                      FANGDICHANQIYESHOUDAOXINJINGJIDEZHUDUOYINGXIANG,GUONEIDESHICHANGJINGJIZAIWANSHANZHIZHONG,YOUZHUDUODEBIAOXIAN,BIRUCHENGZHENHUAJIAKUAI,RANGCHENGXIANGJIEGOUCHUXIANFEICHANGMINGXIANDEBIANHUA,RENMENDEXIAOFEIYISHIKAISHIBUDUANTISHENG,ZHEIXIEDOURANGXIAOFEIJIEGOUKAISHIGAIBIAN,FUWUXINGXIAOFEIKAISHIWANSHANQILAI,ZHEIYANGZHIZAOYEYIJINONGYEBILIJIUHUIMIANLINZHEJIANGDIDEWENTI,FUWUYEZESHIKAISHITISHENG,ZHANJUGENGGAODEBILI,CHENGWEIXINJINGJIDEZHONGYAODONGLI。ERYIWANGJINGJIYOUZHEFEICHANGCUFANGSHIDEFAZHANTEDIAN,JIZIYUAN、HUANJINGYIJISHEHUIBAOZHANGDOUZAOCHENGJIDADEYALI,YUXINJINGJIYIJINGBUZAISHIYING,XUYAODUIJINGJIMOSHIZHANKAIGEXIN,DUICHANYEJIEGOUZHANKAIZHUANXING,XIANGGAODUANCHANYEJINYIBUZHUANBIAN,CONGERRANGJINGJIJIEGOUSHIXIANSHENGJI。CONGSUDUSHANGKAN,GUONEIDEJINGJIKAISHICHUXIANFANGHUAN,BUZAISHIGAOSUFAZHANDESHIQI,MUQIANGUONEIZIBENSHIFENXIONGHOU,KAISHIJIANGKEJIZUOWEIGUONEIJINGJIDESHENGCUNGENBEN,DUICHANYEJIEGOUZHANKAISHIDANGYOUHUA,CUJINSHENGCHANLIDEJINYIBUTISHENG,ZAIXINJINGJIXIA,XUYAODUIJIUYEWENTIJIAQIANGZHONGSHI,BUYAOJIEZHUFUCHIFANGDICHANQIYEKAIDEDAOTOUZI。ZHEIYANGJIUXUYAOFANGDICHANQIYEJIEHESHIJIDEQINGKUANGYIJIXINJINGJIXINGSHI,SHIXIANZISHENDEZHUANXING。

                      二、新常态下房地产企业的转型必要性

                      房地产企业在新形势下实现转型。一方面是对于房地产企业而言,资金链不稳,毕竟房地产企业与其他的企业不用,需要的资金多数情况下是紧密型资金,那么房地产企业就要与诸多金融机构展开合作,双方可以共同促进房地产价位的提升,而银行面临着钱荒真相开始呈现出来,人们对电子银行开始更加依赖,这种局面下银行短期的存款开始被诸多的理财软件容纳。让银行在流动压力方面迎接挑战。另一方面国家对市场加强调控,出现诸多的政策也对房地产企业造成影响。比如国内诸多的城市开始针对房地产,出现了限购令,这些政策本身是有积极作用的,对房地产企业也是需要考虑到的问题。
                     

                    经济新常态下房地产企业发展难题与转型
                     

                      三、新经济常态下房地产企业发展面临的难题

                      (一)“十三五”企业战略定位、发展机会存在差异

                    棋牌大全下载安装   GUIHUATICHUHOU,XUYAOFANGDICHANQIYEBUDUANJIAQIANGQUKUCUN,ZHEIYANGCAINENGMANZUSHIJIDEXUQIU,DANSHIDUIFANGDICHANQIYEERYANZHEISHIFEICHANGDADEYALI,LINGWAIFANGDICHANQIYEDESHIJIFAZHANZHONG,DAXINGDEFANGDICHANQIYEJIANGYIXIEWEIZHIHAO、QIANLIDADETUDIZIYUANQUANZHAN,ERYIXIEZHONGXIAOXINGDEFANGDICHANQIYE,ZESHIZHINENGDUIQITADETUDIJINXINGKAIFA,ZHEIYANGXINGCHENGDEXIAOYIYAOGENGDIYIXIE,TONGSHIYESHIHUIDAOZHIDAXINGDEFANGDICHANQIYEBAOCHIGAODUFAZHAN。ZHONGXIAOXINGDEFANGDICHANQIYEZESHIYIWUFABAOZHENGZISHENFAZHANDEQIANJING。ZAIFANGDICHANQIYEDEDANGXIAFAZHANZHONG,HENDUODEFANGDICHANQIYEFAZHANJIHUIHESHICHANGKONGJIANBUDA,ZHEIYANGDAOZHIFANGDICHANQIYEDEZHENGGEXINGYEYEMIANLINZHUDUODETIAOZHAN。

                      (二)缺乏良好的发展环境

                    棋牌大全下载安装   GUOJIAZAIZHIDINGFANGDICHANZHENGCEFANGMIAN,DUIFANGDICHANQIYEYEYOUZHUDUODEYOUHUIZHENGCE,DANSHIYIDAXINGFANGDICHANQIYEWEIZHU,ZHENDUIZHONGXIAOXINGFANGDICHANQIYEDEYOUHUIZHENGCEBINGBUDUO。ZHEIYANGJIUDAOZHISHICHANGSHANGZHUDUODEFANGDICHANQIYE,KAISHIMIANLINZHEJIDADESHENGCUNYALI,BAOKUORONGZIKUNNANJIZHUDUODEFANGDICHANQIYEZAOCHENGKUNJING。LINGWAIDANGXIAFANGDICHANSHICHANGCHUXIANYIXIEFEICHANGMINGXIANDEQUSHIYI,JIUSHIXIAOSHOUKAISHIWENDINGHUISHENG,CHENGSHIZHIJIANCHUXIANYANZHONGDEFENHUA,YIJIDAISHOUMIANJIFEICHANGDA。CIWAISHICONGBUJUSHANGKAN,ERXIANCHENGSHIYIJINGCHENGWEILEZHUDUOFANGDICHANQIYEDEFAZHANZHONGDIAN。SANSIXIANCHENGSHIZESHIYAOZHANBIXIAOYIXIE,ERFANGDICHANQIYEZAIYIERXIANCHENGSHIZHONGDENADIJINEYAOXIAJIANGYIXIE,ZHENGTIDEFAZHANHUANJINGDUIFANGDICHANQIYEERYAN,YAOXIANGSHIXIANZHANGYUANFAZHAN,ZHUANXINGSHIBIJINGZHILU。

                      (三)房地产面临去库存的问题

                    棋牌大全下载安装   GUONEIDEZHUDUOFANGDICHANQIYEMIANLINZHEKUCUNDEWENTI,SHICHANGJIEGOUSHANGCHUXIANYIDINGDECHAYIHUA,GUONEIFANGJIADEZENGFUCHUXIANMINGXIANDESHOUZHAI,YIXIEYUEFENSHENZHICUNZAIZHENGTIXIAJIANGDEQUSHI,ZHEIYANGJIUHUIDAOZHIKUCUNXIAJIANG,ERCHENGSHIZHIQIANYECUNZAIFEICHANGDADEFENHUAWENTI。ZHUYAOSHIGUONEISANSIXIANCHENGSHIDEFANGDICHANKUCUNYIJIUSHISHIFENYANZHONGDE,DALIANGDEKUCUNNANYIXIAOCHU,DANGXIAKAIGONGMIANJIYESHIZAIXIAJIANGZHONG,ZHEIZHONGFENHUAHUIBUDUANCHIXU,YIERXIANCHENGSHIDEKAIGONGYOUYIDINGZENGJIADEKENENG,DANSHIXUYAOZHUYIDESHI,DIAOZHENGHAISHIZAIBUDUANCHIXU,JISHICHANGZAOCHENGZHUDUOBUWENDINGDEYINSU。

                      四、新常态下房地产企业的转型出路

                      (一)加强全产业链的融合

                    棋牌大全下载安装   ZAIZHENGTIDEDIAOKONGXIA,XUYAOFANGDICHANQIYEYOUYIDINGDEYUJIANXING,YINWEIFANGDICHANQIYEKENENGZAOYUSHIQUZHENGCEDEJUMIAN,ZHEIYANGXIANJINLIUJIURONGYICHUXIANQUEFA,FANGDICHANQIYEYAOJIJIJIAQIANGZISHENDEZHUANXING,ZAISHANGXIAYOUYIJIZHOUBIANCHANYEZHONGDIAOZHENGBUJU,TISHENGZISHENDEFENGXIANDIYUNENGLI,NULITISHENGZISHENDELIRUN。BIRUZAIXIAYOUKEYISHENRUDAOWUYEXINGYE,SHANGYOUZESHIKEYIJINRUDAOJIANZHUCHENGBAODEXINGYE,ZHEIYANGKEYIRANGFANGDICHANQIYEBENSHENSHIXIANZHUANXING,DANGXIAZAIGOUFANGZHONG,FEICHANGZHUZHONGDESHICHANPINDEPEIZHIYIJIWEILAISHENGHUODEFUWUZHILIANG,NEIMEWUYEGUANLIZESHIDUIRENMENERYANSHIFENZHONGYAODEKAOLVGAOZHILIANGDEWUYEFUWUKEYIJIWEIQIYEDAILAIZHANGQIDEHUIBAO,ZAIFANGDICHANHOUQIKEYISHENRUDAOWUYELINGYU,RANGFANGDICHANQIYEDEFENGXIANDEDAOJIANGDI。JIANZHUCHENGBAOSHIXIANGMUKAIFAZHONGFEICHANGZHONGYAODEFANGMIAN,FANGDICHANQIYEYEKEYISHENRUDAOZHEIGEJIEDUAN,RANGZISHENDECHENGBENKEYIJIANGDI,BINGTISHENGZISHENDEJINGZHENGLI,RANGGONGCHENGDEZHILIANGGENGJIAFUHEZISHENDEYAOQIU。

                      (二)树立多元化的投资理念

                      FANGDICHANQIYEMIANLINZHEXINGYEDIAOZHENGDEJIEDUAN,YAOXIANGSHIXIANZISHENDETUPOYIJIFAZHAN,FANGDICHANQIYEJIUYAOCONGFANGDICHAN+XDEMOSHIZHONG,ZHAODAOHELIDETOUZIJIHUI,RANHOUCUJINZISHENDEZHANGYUANFAZHAN,DANGXIAZHUDUODEFANGDICHANQIYE,DOUKAISHICHANGSHIJINXINGZHUANXINGFAZHAN,YONGKUAJIEJINGYINGDEFANGSHILAIXUNQIUZISHENDEFAZHANDAOLU。BIRUYIXIEFANGDICHANQIYEKAISHIJINRUDAOYINGSHICHUANMEI、HULIANWANGDENGZHUDUOFEICHANGYOUQIANJINGDEXINGYEZHONG,ZHEIYANGKEYIRANGFANGDICHANQIYESHIXIANKUAJIEFAZHAN,ZISHENFENGXIANJIUHUIDEDAOJIANGDI,CHUANGZAOCHUGENGDUODELIRUNKONGJIANYIJIFAZHANJIHUI。

                      (三)强化人力资源管理

                    棋牌大全下载安装   FANGDICHANQIYEZAIJINXINGXIANGMUKAIFADESHIHOU,HUISHEJIDAOZHUDUODEHUANJIEYIJIBUMEN,ZHEIYANGGEGEBUMENDOUSHIXUYAOFEICHANGZHUANMENDERENCAI,JIAQIANGDUIXIANGMUKAIFADEZHUANYEZHIDAO,RANGXIANGMUKEYISHUNLIWANCHENG。FANGDICHANQIYEZAIWEILAIFAZHANZHONG,YAOCHONGFENJIEHEZISHENDEQINGKUANG,JIJIJIANGOUHELIDERENXINGHUAGUANLI,TISHENGZISHENDUIRENCAIDEXIYINLI。FANGDICHANQIYEYAOJIAQIANGDUIRENCAIDEPEIXUN,TUOZHANRENCAIZHISHIMIAN,BINGRANGRENCAIJUBEIJIQIANGDEZHISHIJINENGYIJISHIJIJINGYAN,BINGJUBEISHICHANGYINGXIAOYIJICAIWUZHISHI,YEJIUSHISHUODANGXIAFANGDICHANQIYEXUYAODESHIFUHEXINGRENCAI,YIDINGYAOJUBEIGEFANGMIANZHISHI,ZHEIYANGFANGDICHANQIYECAIHUIZAIRENCAIDEZHICHIXIA,SHIXIANZISHENDEZHUANXINGFAZHAN。

                      (四)科学制定长期战略规划

                      DANGXIAFANGDICHANQIYEMIANLINZHESHIFENYANZHONGDESHICHANGFENHUA,BIRUZAIYIERXIANCHENGSHI,ZHEIXIECHENGSHIZHONGDECHANYE、JIAOYUYIJIYILIAODENGZHUDUODEFANGMIANDOUSHIYOUBUCUODEFAZHANQUSHI,HAIYOUBUCUODEXIYINLI,DANSHIYINWEIMEIYOUZUGOUDETUDIZIYUAN,DAOZHIFANGDICHANZHENGTISHANGSHIGONGYINGBUZUDE,ZAISANSIXIANCHENGSHIZHONG,ZESHICHENGSHIJIANSHEGEFANGMIANDOUSHIYAOBIJIAOLUOHOUYIXIE,JUMINDEGOUMAINENGLIYEBIJIAORUO,ZHEIZHONGJUMIANXIASHICHANGGONGXUSHIHENG,CONGERDAOZHIFANGDICHANQIYEJIUYAORANGSHICHANGMUBIAOGENGJIANINGJU,BIMIANZHANLVEMUBIAOFEICHANGFENSAN,FANGDICHANQIYEXUYAOZUOHAODUICHANPINXIANDEKEXUEGUIHUA,ZAICHENGSHIYIJIQUYUZUOHAOBUJU,BINGXINGCHENGZHANGQIDEZHANLVEGUIHUA,ZHEIYANGFANGDICHANQIYECAIHUISHIXIANGENGJIAZHANGYUANDIFAZHAN,BIMIANSHICHANGSHIHENGJIZISHENZAOCHENGDEFUMIANYINGXIANG,CUJINZISHENDEBUDUANJINBU。ZAIGUONEIJINGJIZHONG,FANGDICHANQIYEZHANJUDEDIWEISHIBUKEHUSHIDE,DANGXIAXINDEJINGJIXINGSHI,RANGZHUDUODEFANGDICHANQIYEMIANLINZHEJIDADESHENGCUNYALI,GUOQUDEFAZHANMOSHICHENGWEIFANGDICHANQIYEDEXIANZHI,YAOXIANGSHIXIANZHANGYUANFAZHAN,FANGDICHANQIYEJIUYIDINGYAOJIEHEXINDESHICHANGXINGSHI,SHIXIANZHUANXINGHETUPO,ZHEIYANGCAINENGTISHENGZISHENJINGZHENGLI。

                      结束语:

                    棋牌大全下载安装   DANGXIAFANGDICHANQIYEMIANLINZHUDUODETIAOZHAN,BIRU“SHISANWU”QIYEZHANLVEDINGWEI、FAZHANJIHUICUNZAICHAYI、QUEFALIANGHAODEFAZHANHUANJING、FANGDICHANMIANLINQUKUCUNDEWENTI,ZHENDUIZHEIXIEWENTI,XUYAOZHENGHEDICHANYEGEFANGMIANDEZIYUAN,BENWENYETICHUJIAQIANGDICHANYEDECHANYELIANDERONGHE、QIYEYAOJIJISHULIDUOYUANHUATOUZILINIAN、JIAQIANGDUIRENLIZIYUANDEHELIGUANLIYIJIZHIDINGZHANGQIZHANLVEGUIHUADECUOSHI,XIWANGBENWENDEYANJIU,DUIZHUDUODEFANGDICHANQIYESHIJIFAZHANSHIYOUYIDINGJIEJIANJIAZHIDE,CUJINXINGYEDEZHENGTIJINBU,GENGHAODICHONGDANGJINGJIZHIZHU,CUJINJINGJIZHENGTIJIANSHE。

                      参考文献

                      [1]张伟,刘忻忆.房地产企业基于社区综合服务的轻资产转型研究———以花样年集团为例[J].济南大学学报(社会科学版),2018,28(05):124-133+160.
                      [2]杨柳,汤谷良.中国房地产企业的财务战略转型———以万科集团和绿地香港“轻资产”模式为例[J].财会月刊,2017,(04):76-80.
                      [3]冯梅,丁靖坤.聚焦国有建筑设计院的业务模式转型———基于房地产金融模式的思考[J].中国勘察设计,2016,(06):56-59.
                      [4]陈皑.经济新常态下对房地产企业转型发展的思考———以宜宾临港开发区为例[J].资源与人居环境,2016,(03):12-15.

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